Starting Your Summer Marketing

It is not too late to start your summer marketing plan.  Summer is the busy season for many businesses, especially hospitality businesses. Your summer marketing campaign can make the most of increased demand. However, you want your advertising available to people in the planning stage to make it work for you. You also want to […]

Social Media Marketing Trends for 2022

Social media and marketing trends have undergone significant changes in the last few years. The COVID-19 pandemic changed how people run their businesses. That has meant a difference in how companies use social media to market their goods and services.  Social Media Opportunities If you are not using social media to promote your business, you […]

How to Drive Traffic to Your Website

We want our readers to know how to drive traffic to their website in this blog.

You do not have to be a Google expert to know that it uses algorithms to rank your content.  Fresh content helps drive traffic to your website, improves SEO, and increases your organic ranking.  Trying to figure out the algorithms can be too time-consuming for people who are not SEO professionals.  That is because Google and other search […]

Houston Businesses Need Website Designs that Convert

what are website conversions? This is when a visitor comes to your website and performs a desired action.

What are website conversions do you ask? One of the top requests we get is to increase traffic. Everyone wants more people to click on their website. That is especially important in a city the size of Houston, where competition is fierce. While increasing visibility seems like a good goal, it may not be enough; […]

Brand Strategy for Houston Businesses

How to Discover Your Brand Archetype and Why It's So Important to Your Success

Think about some of your favorite products.  Why are they your favorites?  If you are like many people, you may not know the answer to that question.  Sometimes the product is better than the competition.  Other times that preference is due to brand strategy.  What is a brand strategy? Branding is a marketing practice that goes beyond selling a product.  Branding […]

2021 Marketing Strategy – New Year, Let’s Go!

We provide a 2021 marketing strategy in this blog

Covid-19 was hard on us all, including many businesses. Things, though, are looking up. This may be the month to give your business a new look, move more traffic through your website, and give your company the profits it deserves. IMPROZ Marketing, a specialized part of Stander & Co, is the marketing tool you need […]

7 Essential Tips for Marketing Your Business on Instagram

We give you 7 essential tips on how to marketing your business on Instagram.

Did you know there are now over a billion people on Instagram around the world? So, if your small business isn’t on this popular social media platform then you’re missing out on a vital part of your digital marketing potential. Digital marketing on social media isn’t the wave of the future. It’s the wave of the right now, […]

What Is Video Marketing for Business? From Conception to Production to Marketing

We provide helpful information on how to use video marketing for your business.

The world loves video. We watch it everywhere. On our computers, phones, TVs, and more. We find videos on almost every social media platform, website, and our favorite streaming services. The world of video is continuing to grow. Every year, new television streaming services become available. Our favorite social media platforms are offering new features […]