Eye…eye matey…there’s a hidden treasure to be discovered. Bing advertising can greatly impact many businesses and is often overlooked because of the overshadowing force of Google. There’s no doubt that in this day and age, the majority of search engine marketers are putting all their eggs in Google’s basket. But this may not be the best option-what about Bing advertising? The Microsoft search engine has more sway than you might first realize and as any Houston marketing agency in the know will tell you, it’s worth paying attention to.
Best practices in terms of online marketing are always changing and Bing resurgence as an important player is a case in point. If you are in any doubt on how best to approach your efforts with Bing advertising be sure to consult an experienced Houston marketing agency with a proven track record. Without experience, you risk wasting a lot of time and money chasing results with Bing. However with the help of the right marketing agency, you can expect to see excellent results for a number of reasons.
Bing Advertising Is Consistent
Google is infamous for it’s regular algorithm changes. Every Houston marketing agency was busier than ever before assisting clients through the Panda, Penguin and ‘Mobilegeddon’ updates that wreaked havoc on websites around the world. Bing makes changes to their algorithms too of course but not with the same frequency. So, if your website takes a big hit due to a Google algorithm update you will reap the rewards of ranking on Bing and will maintain a steady stream of traffic there while you resolve the issues with Google.
You might think that Google is the go-to search engine for everyone, but that’s just not true. An older demographic still turns to, and trusts, Bing. While Google Chrome is the browser of choice for the younger generations, Internet Explorer maintains its popularity with the older generations. And the default search engine for Internet Explorer is Bing, resulting in a high volume of searches from this demographic. Bing advertising should not be overlooked and can be more popular in southern states than Google leading to an even further increase in traffic if you rank in their search results.
Ranking in the search engines is a difficult task, especially when you’re aiming for that coveted top spot. While the methods employed for ranking in Google and Bing are similar, there are some subtle differences that can have a major influence on your success rate. If you are aiming to rank local, Bing is crucial as Bing advertising returns the business results based on proximity to you while Google goes for the most popular. Google also favors more modern, popular businesses that have heavy social media influence while Bing relies on a businesses reputation and history. To rank with Bing a Houston marketing agency will always give you the most-up-to-date advice and will know the best way to approach optimization for different search platforms.
Don’t make the mistake of overlooking Bing when adopting a search engine marketing strategy. Bing may have a reputation of being dated but don’t be fooled. Stay ahead of the game and talk to the team at IMPROZ today about ranking your website in Bing and see your traffic soar.