Your company’s brand is the experience that your customers have starting from the very first contact with your business. It is also the sense or feeling they continue to have long after they have done business with you.
The IMPROZ branding company development process will help you discover your brand and the message it needs to resonate with your targeted audience throughout your company’s media. Are you considering branding your business? Your business is likely in one of these three categories:
- Start-up companies will go into the branding development process with null. This means that you are starting from scratch.
- Your business has existed and operated for some time, and yet you know that going to the next level will take a re-brand.
- Lastly, you are a well-developed organization that has an effective brand but you are launching a new product or service and want to create a strong brand message and direction for it.
The Branding Process
IMPROZ is a talented branding company and can help your business regardless the category. Though the process can change from industry-to-industry, here is our standard approach and what we want to learn from the process.
Your brand Archetype (personality type) is important to know for so many reasons. This will help with all of the design and communications for your company. That is why at IMPROZ we’ll go through an exercise with you to help you determine this. There are twelve brand archetypes to be exact: Innocent, Every Person, Hero, Caregiver, Explorer, Lover, Revolutionary, Creator, Ruler, Magician, Sage, and Jester. Which one of these are you?
Your Brand Story is the tailored made message that ought to be weaved into every media outlet. That is why there needs to be many versions of the story – short version for ads and logos and long ones for the, i.e. ‘About Us’ page. Also, the story can be told using graphics – not just words. That is why often we will use the website banners or sliders for this.
Your Creative Writing needs to be highly focused on your brand message no matter the media outlet. This includes your website pages, social media forums, tag-lines, print media, signs and any other media.
Your Brand Designs like logos, website page graphics, advertisements, print designs, etc. should all have your brand message. All your creative designs will tell your company story.