“Introducing Our Newest Brand”
Whether you’re a first-time entrepreneur and need help beginning your business venture, or you’re an established company introducing their new line of products/services – you’re going to need a branding company.
At IMPROZ we offer comprehensive identity services, including:
- Strategy & Planning
- Logo Design
- Graphic Themes
- Visual Identities
- Assigning Brand Archetype
- S.W.O.T Analysis -Package Design
- Naming (taglines, products, etc.)
Everything you need for the BIG LAUNCH!
Rebrand & Repurpose
A strong brand is powerful. It can connect with your audience and cut through all the noise. But what happens if your brand is no longer achieving your company’s vision? What if circumstances change, and your existing brand doesn’t make sense anymore?
Rebranding. It’s a healthy part of a company’s life-cycle, and it can provide positive results. However, before the process begins, we must first have a clear understanding of “the why”.
Here are a few reasons you may need a rebranding:
- Change of ownership (mergers, splits, leadership changes)
- Expand internationally
- Improve reputation
- Stay relevant (update yourself)
At IMPROZ we make sure you’re with us every step of the way – guaranteeing your brand comes out just how you envisioned it. We’ll have you shedding your old skin and reestablishing your leadership in the market.
Design firms create your log and business cards. Web development agencies program you a website. IMPROZ encompasses it all and brings your brand to life.
We begin our branding process, or our ‘branding session’, by sitting down with you and learning EVERYTHING there is to learn about your business. We create an interactive experience designed to extract key information.
- Brand archetype
- Brand identity
- Market strengths, weaknesses, opportunities, and threats
- Design guidelines
- Customer personas
- Style, voice, and tone of content writing
- Social media presence
- Naming and taglines
At IMPROZ, we work directly with you to produce a ‘brand identity’ that utilizes verbal, visual, and emotional attributes – defining your company and setting it apart from your competition.