Branding That Resonates

“Introducing Our Newest Brand”

Whether you’re a first-time entrepreneur and need help beginning your business venture, or you’re an established company introducing their new line of products/services – you’re going to need a branding company.

At IMPROZ we offer comprehensive identity services, including:

  • Research
  • Strategy & Planning
  • Logo Design
  • Graphic Themes
  • Visual Identities
  • Assigning Brand Archetype
  • S.W.O.T Analysis -Package Design
  • Naming (taglines, products, etc.)

Everything you need for the BIG LAUNCH!

 

Rebrand & Repurpose

A strong brand is powerful. It can connect with your audience and cut through all the noise. But what happens if your brand is no longer achieving your company’s vision? What if circumstances change, and your existing brand doesn’t make sense anymore?

Rebranding. It’s a healthy part of a company’s life-cycle, and it can provide positive results. However, before the process begins, we must first have a clear understanding of “the why”.

Here are a few reasons you may need a rebranding:

  • Change of ownership (mergers, splits, leadership changes)
  • Reposition
  • Expand internationally
  • Improve reputation
  • Stay relevant (update yourself)

At IMPROZ we make sure you’re with us every step of the way – guaranteeing your brand comes out just how you envisioned it. We’ll have you shedding your old skin and reestablishing your leadership in the market.

 

Branding Process

Design firms create your log and business cards. Web development agencies program you a website. IMPROZ encompasses it all and brings your brand to life.

We begin our branding process, or our ‘branding session’, by sitting down with you and learning EVERYTHING there is to learn about your business. We create an interactive experience designed to extract key information.

Such as:

  • Brand archetype
  • Brand identity
  • Market strengths, weaknesses, opportunities, and threats
  • Design guidelines
  • Customer personas
  • Style, voice, and tone of content writing
  • Social media presence
  • Naming and taglines

At IMPROZ, we work directly with you to produce a ‘brand identity’ that utilizes verbal, visual, and emotional attributes – defining your company and setting it apart from your competition.

Deliverables Include:

Research & Insights

We thoroughly analyze your business in the competitive space, using in-depth research, market trends, and audience insights. Making sure we pinpoint your ideal customer and placing your brand in a position of authority.

Included:

  • S.W.O.T analysis
  • Personas
  • Market research/trends

Brand Blueprint

Every company needs a sense of direction. A ‘guideline’ that helps you stay consistent with your brand. We offer a comprehensive brand blueprint fully equipped with: your brand identity, brand archetype, design guidelines, and content creation guidelines.

Included:

  • UVP
  • Mission Statements
  • Brand story
  • Naming (taglines, product names, title, etc.)
  • Design guidelines
  • Web guidelines
  • Photography guidelines
  • Writing guidelines
  • Social media guidelines

Let’s work together

Contact us today and learn how partnering with IMPROZ can help your business increase its marketing ROI and set new KPIs too.

Internet Marketing Services

Discover how we could help your business with our marketing services such as Photography, PPC, Branding, Video Production, SMM, Graphic and Logo Design, Web Apps, Email Marketing, and SEO.