Great marketing attracts customers to your business. A strong business plan, consistent follow-through, and devotion to customer service keep them.
Loving what you do does not magically transform you into a business wiz. Every day, we talk to business owners who love their businesses, love their clients, and have significant market potential but still need to improve.
That is why IMPROZ/ Stander & Company goes beyond basic marketing. We offer business coaching services as well. Our marketing team drives customers to your business. Our business coach helps you handle them once they are there.
IMPROZ/ Stander & Company is fortunate to have a premier business coach, Nicholas Stander. Nicholas is a successful entrepreneur and business owner. Trained as a CPA, Nicholas realized that businesses needed more than help with accounting or taxes. They needed someone to help them plan, implement, and manage their company’s financial activities.As a business coach, Nicholas helps you understand the role of business planning. He teaches you how to consider economic forecasts and budget for your business.
Then, Nicholas helps you determine what type of staffing needs you have.
Most business owners start out doing it all. When a business is small enough, that approach can make sense. However, as a business grows, owners become consumed with running it instead of doing what they love.
One of the best things about a business coach is that they help you decide what to outsource. If you are looking at IMPROZ/ Stander & Company, you are already contemplating outsourcing your marketing. We might encourage you to build on that idea. Put a dollar value on your time, so you can decide whether it is cheaper and easier to do things yourself or hire someone.
Once you realize you cannot do it all, the next step is determining what type of help you need. One of the challenges for a small business is that you may need certain types of support, but not full-time. How do you find quality part-time help that can perform those roles?
At IMPROZ/ Stander & Company, we can help you decide what functions to outsource to maximize the time you spend on your business.
