Building a Solid Business Strategy and Digital Marketing Execution

Skyline of Houston, Texas, symbolizing the thriving business landscape discussed in the blog

Introduction: The Business Landscape in Houston Houston is not just a hub for oil and gas; it’s a diverse city that offers various business opportunities across industries. It’s not just about setting up a business; it’s about building a strategy that carries it forward. Digital marketing can be your ultimate partner in this. Why Business […]

Branding and SEO: Partners in Digital Growth with IMPROZ

Harnessing Branding and SEO: The Digital Growth Formula with IMPROZ

Introduction In the ever-evolving landscape of digital marketing, the path to visibility and success is intricate and winding. It’s a journey that demands not just a map, but a seasoned navigator—one with a profound understanding of the terrain. IMPROZ stands out as that navigator in Houston’s bustling market. By seamlessly integrating a powerful branding strategy […]

Brand Strategy for Houston Businesses

How to Discover Your Brand Archetype and Why It's So Important to Your Success

Think about some of your favorite products.  Why are they your favorites?  If you are like many people, you may not know the answer to that question.  Sometimes the product is better than the competition.  Other times that preference is due to brand strategy.  What is a brand strategy? Branding is a marketing practice that goes beyond selling a product.  Branding […]

How to Make a Brochure and How It Can Transform Your Marketing Strategy

How to Make a Brochure and How It Can Transform Your Marketing Strategy

Looking for ways to expand your marketing game and reach new audiences? The best way to do it is with brochures.  Brochures are marketing masterpieces. They’re eye-catching, easy to make, and insanely cheap to produce.  And unlike other marketing communication methods, you don’t need any contact information from potential clients to get your message to them. […]

4 Simple Reasons Why You Need a Digital Content Strategy

Are you frustrated by the fact that your website just isn’t getting you the number of clicks — let alone the conversions — you wanted? Do you feel like your website is doing more to hurt your brand’s reputation than to help it? Are you just completely lost when it comes to how to develop […]

Graphic Design Trends 2015

Graphic Design Trends for 2015

With 2015 well underway, you may wonder if your internet marketing campaign has incorporated all of the graphic design trends 2015. Those who have chosen not to follow the latest and greatest trends…

Invest In Great Graphic Design Firm

Graphic Design Firm - Houston

It may surprise you that even the simplest designs take a great deal of work and time. And as more people engage in online activities, if you don’t have a professional looking design, your business can come across as looking amateur.