Category: Internet Marketing

Internet Marketing – Marketing

Internet Marketing - Category

Internet Marketing isn’t a contradiction to traditional marketing. In fact, it gives marketing a powerful tool – the Internet. The only difference is, companies must consider their opportunities with digital marketing and traditional as a whole.

Internet Marketing can either help brands or hurt them. Take a look at all the retail stores that have gone out of business in America. The good news is for all those that benefited from developing their online presence; bad news for all those that ignored the early signs of the power of web marketing.

IMPROZ MARKETING believes a company’s website is the cornerstone of its marketing initiative. It’s critical to take the time to plan, organize and develop a website that represents their brand well, gives their audiences a good experience by helping them find what they are looking for.

Then, using techniques such as SEO, Pay Per Click, Social Media to get prospective customers to their websites. Furthermore, by having a powerful website, traditional marketing can still be relevant because this is what the 21st-century market expects.

Digital Marketing Expectations: What Business Owners Should Know

Most business owners don't have the right expectations concerining digital marketing.

Digital marketing is a critical tool for small businesses aiming to increase their visibility and attract more customers. However, the journey to achieving substantial results through digital marketing can be complex and often requires setting realistic expectations and working with the right Internet marketing firm. In this blog, we will delve into what business owners […]

Google My Business profile

For local businesses, having an online presence is crucial. It’s not just about having a website but ensuring that you are visible and accessible where your customers are most likely to find you—on Google. Google My Business (GMB) offers a powerful way to enhance your local SEO and attract more customers directly from their searches. […]

An Introduction to Google Analytics 4 for Business Owners

We explain how Google Analytics 4 has changed the game for business owners.

In the dynamic world of digital marketing, understanding your audience and measuring your success is crucial. That’s where Google Analytics 4 (GA4) comes in, offering a more intuitive and comprehensive platform to help you stay ahead. At IMPROZ, we’re passionate about empowering entrepreneurs with the tools they need to thrive, and GA4 is a […]

Building a Solid Business Strategy and Digital Marketing Execution

Skyline of Houston, Texas, symbolizing the thriving business landscape discussed in the blog

Introduction: The Business Landscape in Houston Houston is not just a hub for oil and gas; it’s a diverse city that offers various business opportunities across industries. It’s not just about setting up a business; it’s about building a strategy that carries it forward. Digital marketing can be your ultimate partner in this. Why Business […]

Google Campaigns for Houston Businesses: The Power of Website Design

Graphic illustrating effective Google Ad Campaign strategies for Houston businesses

In today’s digital landscape, visibility is the name of the game. And for Houston businesses, Google campaigns present a prime opportunity to enhance online presence. But how do you navigate the world of Google advertising effectively? Here’s a beginner’s guide crafted especially for Houston’s thriving business community. What are Google Campaigns? Google campaigns are paid […]

Content is King for Website Design and SEO Strategy in Houston

Graphic illustrating the synergy between high-quality content, website design, and SEO strategy, with a focus on Houston businesses

Introduction For businesses operating in today’s competitive landscape, effective digital marketing is no longer a luxury but a necessity. One age-old principle that has stood the test of time in the digital world is the mantra that “Content is King.” This article aims to demystify why this phrase is more relevant than ever, especially for […]

Branding and SEO: Partners in Digital Growth with IMPROZ

Harnessing Branding and SEO: The Digital Growth Formula with IMPROZ

In the ever-evolving landscape of digital marketing, the path to visibility and success is intricate and winding. It’s a journey that demands not just a map, but a seasoned navigator—one with a profound understanding of the terrain. IMPROZ stands out as that navigator in Houston’s bustling market. By seamlessly integrating a powerful branding strategy with […]

9 Effective Ways To Attract More Website Visitors

We give nine ways in this article to get website visitors to your website.

If you build an online store, will people come to your website? – Not true. In 2022 there were 9.1 million websites with online stores around the globe. That’s a lot of competition. You may have put in a lot of time and effort to set up your website. In the beginning, people were eager […]

Starting Your Summer Marketing

It is not too late to start your summer marketing plan. Summer is the busy season for many businesses, especially hospitality businesses. Your summer marketing campaign can make the most of increased demand. However, you want your advertising available to people in the planning stage to make it work for you. You also want to […]

How to Drive Traffic to Your Website

We want our readers to know how to drive traffic to their website in this blog.

You do not have to be a Google expert to know that it uses algorithms to rank your content. Fresh content helps drive traffic to your website, improves SEO, and increases your organic ranking. Trying to figure out the algorithms can be too time-consuming for people who are not SEO professionals. That is because Google and other search […]