2021 Marketing Strategy – New Year, Let’s Go!
Covid-19 was hard on us all, including many businesses. Things, though, are looking up. This may be the month to give your business a new look, move more traffic through your website, and give your company the profits it deserves. IMPROZ Marketing, a specialized part of Stander & Co, is the marketing tool you need […]
What Is Video Marketing for Business? From Conception to Production to Marketing
The world loves video. We watch it everywhere. On our computers, phones, TVs, and more. We find videos on almost every social media platform, website, and our favorite streaming services. The world of video is continuing to grow. Every year, new television streaming services become available. Our favorite social media platforms are offering new features […]
The Top 7 Benefits of Marketing Automation for Small Businesses
According to research, 77% of CMOs agree that marketing automation helps grow revenue. Marketing automation can include email campaigns, digital advertising, lead generation, and more. In general, marketing automation uses pre-determined attributes and or machine learning to run on their own. With some campaigns, you may need to set up workflows that can run on their […]
The Importance of Email Marketing: 5 Ways Effective Email Marketing Can Change Your Business
Is email marketing in your digital advertising strategy? If not, it should be. Engaging with your customers is really important in 2020. There are many digital marketing methods that allow you to do this effectively, from social media to content marketing. However, there’s one old mainstay that remains as or more effective than all the […]
6 Marketing Questions to Ask Your Digital Agency Before Hiring Them
Businesses everywhere are looking for ways to seize the year 2020 and take their brands to places it has never been before. One of the most natural solutions to doing that is to hire a digital marketing agency and put a new twist in your marketing strategy as a whole. The quest to find a […]
Digital Marketing Trends That You Need to Know About in 2019
Did you know that the digital marketing industry is one of the fastest-growing industries in the United States? It continues to grow and change, seeing new trends come and go with each passing year. If you’re a business who wants to take advantage of the benefits of digital marketing, you need to stay on top of these […]
10 Undeniable Benefits of Digital Marketing
Did you know 82% of smartphone users do research on their phones before making a purchase? This means that if those consumers are not finding your company you’re missing out on business. Digital marketing is taking the advertising world by storm and for great reason. Keep reading to learn ten undeniable benefits of digital marketing in […]
What Does Digital Marketing Do: The Goal of Digital Marketing Services and How They’re Connected
Are you thinking about hiring a team for digital marketing services? If so, statistics tell us you’re not alone. In 2016, there were over 10,000 digital agencies in the U.S. That’s plenty of agencies to go around, and it also means that there’s a chance that your competition is using one. This could mean that they […]
4 Simple Reasons Why You Need a Digital Content Strategy
Are you frustrated by the fact that your website just isn’t getting you the number of clicks — let alone the conversions — you wanted? Do you feel like your website is doing more to hurt your brand’s reputation than to help it? Are you just completely lost when it comes to how to develop […]
How to Find the Best Digital Marketing Company for Your Business
As much as you’d love to be able to handle your entire digital marketing strategy on your own, the truth is that you have neither the time nor the expertise to make it happen. Plus, you’re not able to keep pace with the constantly-changing world of SEO. In short, you need to find a reliable […]