Google My Business profile

Optimizing your Google profile page can be difficult without guidance, read our blog.

For local businesses, having an online presence is crucial. It’s not just about having a website but ensuring that you are visible and accessible where your customers are most likely to find you—on Google. Google My Business (GMB) offers a powerful way to enhance your local SEO and attract more customers directly from their searches. […]

Content is King for Website Design and SEO Strategy in Houston

Graphic illustrating the synergy between high-quality content, website design, and SEO strategy, with a focus on Houston businesses

Introduction For businesses operating in today’s competitive landscape, effective digital marketing is no longer a luxury but a necessity. One age-old principle that has stood the test of time in the digital world is the mantra that “Content is King.” This article aims to demystify why this phrase is more relevant than ever, especially for […]

Branding and SEO: Partners in Digital Growth with IMPROZ

Harnessing Branding and SEO: The Digital Growth Formula with IMPROZ

Introduction In the ever-evolving landscape of digital marketing, the path to visibility and success is intricate and winding. It’s a journey that demands not just a map, but a seasoned navigator—one with a profound understanding of the terrain. IMPROZ stands out as that navigator in Houston’s bustling market. By seamlessly integrating a powerful branding strategy […]

9 Effective Ways To Attract More Website Visitors

We give nine ways in this article to get website visitors to your website.

If you build an online store, will people come to your website? – Not true. In 2022 there were 9.1 million websites with online stores around the globe. That’s a lot of competition. You may have put in a lot of time and effort to set up your website. In the beginning, people were eager […]

10 Ways Website Design and SEO Work Together

10 Ways Website Design and SEO Work Together

 of North American businesses have yet to implement an SEO plan of the 43% that have, many are still struggling to improve their search engine rankings. When you think of SEO, what do you think of? Chances are, you think primarily of keywords and attention-grabbing content. However, the truth is that your website design is also […]

What Is SEO Writing? Is It Related to SEO Services?

What is SEO writing? Most don't understand its' importance.

Modern website content creation or even SEO services, is more than just throwing together some thoughts and publishing them on the internet. How do you know that someone is even reading that excellent article you’ve just written? Content creators need to consider how to get their work in front of the readers. Enter SEO Writing. […]

White Hat vs Black Hat SEO: Should You Know the Difference?

White Hat vs Black Hat SEO: Should You Know the Difference?

Are you thinking of launching an SEO campaign, but feeling overwhelmed by it? Not sure if it will offer the results you’re looking for? Not even sure of all the terminology? Search engine optimization is becoming increasingly important as businesses and brands fight for the audience’s attention. In an overcrowded marketplace, it can be the […]