Category: Social Media Marketing

Social Media Marketing

Today, everyone has a cell phone and is checking their social media often. However, social media marketers have to be careful because they can easily be tuned out if they are pushy.

That means brands need to be subtle and creative with social media marketing. This takes having a strategy that works well with a comprehensive marketing strategy.

The IMPROZ MARKETING process is to first build an audience of followers for our client. In order to keep them entertained, we set up a schedule of daily or weekly postings filled with fresh new content that is relevant and interesting.

Creating Ads is an altogether different process and is effective to run alongside with all other efforts. These ads are designed for the client’s target audience. The goal is to then make sure the ads show up in feeds of the audiences and invite them to click in to learn more. Lastly, we monitor the ads and tweak them until they are perfect.