How to Create the Perfect Landing Page for All of Your Services
Your landing page is the gateway to your conversions. If you want to know what makes a perfect landing page, read our simple guide to find to find out.
The Importance of User Experience for Business Websites
If you are creating a website for your business, you can’t forget about user experience. Learn why it is so important here.
Key Ways Web Design and SEO Must Work Together
Web design and SEO go hand in hand. In this article, we look at several crucial ways these two practices MUST work together.
2019 SEO Changes: WordPress and Gutenberg
The more things change, the more they stay the same. That’s the case with SEO changes. Unless you’ve been hiding under a rock, you’ll know that WordPress recently rolled out version 5.0 of its content management software. This version is probably the biggest change in the evolution of WordPress because the entire look of the […]
Website Wire Framing Helps Communicate Ideals
As with any industry, web design and digital marketing have their own jargon/lingo. Certain terms become considered trendy, hip, “in-the-know” etc. But for all the cool jargon, it rarely helps a client understand a complex concept. Often, clients can feel overwhelmed by the techie terms thrown around. At IMPROZ, we think that anything that […]
M-Commerce and E-Commerce – Two Sides of The Same Coin
Internet marketing, like most professions or industry, has its “special” lingo. Internet marketing and online shopping, with their close ties to technology, seems to create a new or novel word, term or phrase on a regular basis. And like the technology industry, some of the terms or words are important, many are often confusing to […]
What Is Website Conversion Optimization?
What is website conversion optimization? Creating good copy, compelling images and designing your site in a way that moves the visitor to the website goal.
A New Year – A New Website Design (Must-Have Checklist)
A new year brings with it new resolutions, new business plans, and new strategies. If that includes a new website, then check out this must have checklist.
Great User Experience = The New SEO
In the past, SEO teams and web design teams were constantly struggling against each other for what was more important for the website – content vs. design.
Mobile Friendly Website Tips for 2017
The new year is coming and it is a good idea to start planning ahead, hence the reason we wanted to give you some mobile friendly tips…
