As much as you’d love to be able to handle your entire digital marketing strategy on your own, the truth is that you have neither the time nor the expertise to make it happen.
Plus, you’re not able to keep pace with the constantly-changing world of SEO. In short, you need to find a reliable and innovative digital marketing company to do the hard work for you.
But how can you be sure that you’re working with a qualified company? Read on to find out the most important things you need to know about a potential online marketing company.
1. Ask How They’ll Monitor Your Website Continuously
A good digital marketing company doesn’t just implement an initial SEO strategy and then vanish into the night. Instead, they constantly monitor your static web content and your blog.
They even monitor your specific email marketing campaigns. They’ll get to know your website’s general analytics, average user profile, and your most popular pages.
They’ll even be able to pinpoint the time of day that your website is the busiest. They can see whether or not you currently have the bandwidth to allow for a sudden spike in traffic.
A good digital marketing company will use these statistics and data points to select more effective keywords. Then, they’ll create market segmentation, and improve the general usability of your website.
This means that they can implement both large changes and small, tiny tweaks in your plan. This will help to increase your conversion ratio and better connect you with your target market.
2. Understand The Tools They Use
Of course, it takes a lot of plugins and SEO tools for a digital marketing company to properly monitor and analyze your site. And with website security threats on the rise? You’ll also want to ensure that none of your SEO strategies are putting customer information at risk.
A quality SEO agency will use the best tools in the industry to constantly monitor the traffic to your website. They’ll understand the most popular pages of your website. They also know the average amount of opens you get on an email campaign, and much more.
There are even tools they can use to help ensure that your website is being properly indexed by Google — the foundation of your entire SEO strategy.
Additionally, the right tools can help you to ensure that your site is mobile-friendly. They’ll also make sure it’s optimized for voice search, and that it has a fast loading time.
3. Ensure They’re Familiar With Your Industry
When you’re in the market for a competitive digital marketing company, we understand that you have more options than ever before. However, this means that you’ll need to take your time to ensure that the companies you’re considering have a distinct familiarity with the industry that you’re working within.
Ask if they’ve ever worked with a company that’s somewhat similar to your own before. Even if they don’t have familiarity with your industry, ask what their strategy will be to see if it makes good sense because it might be better than working with any of your competitors.
If they have, how will they work to differentiate the tone and marketing strategies they used with them from your own website? After all, the last thing in the world you want to have happened is for your website to end up sounding like a carbon copy of your competitor’s.
Ask how they plan to conduct market research. Ask how they’ll come up with topics for blog posts. Ask how they’ll get to know other authoritative websites within your industry. If you’re really curious about what the experience of working with a specific digital marketing company will be like?
We strongly suggest that you ask the company you’re considering for references from their past customers. When you speak with these references, ask them about the price structure, and the results. Ask how easy it was to communicate with the company.
4. Ask How They’ll Get To Know Your Brand’s Voice
It’s not just your unique industry and target marketing niche that a digital marketing agency needs to take the time to get to know. Before you decide to hire a professional team to help you with your SEO strategy, you need to understand how they’ll get to know your unique company.
What sort of questions will they ask that will help them to understand your branding strategy? How will they work to ensure that strategy is consistent across all the people working on your account? Would it be helpful for them to get samples of the voice you’re looking for or a typical customer avatar?
How will they write content that’s clearly in line with your branding strategy, while also making sure that it’s optimized for SEO? Above all, how will they work to keep that content engaging and informative?
If you get the sense that the company you’re considering isn’t really interested in taking the time to get to know your brand? Then you know that they’re just not the kind of company that it would serve you well to work with. It’s time to find one that will.
Need A Reliable, Experienced Digital Marketing Company?
We hope this post has made it clear what you need to look for when in the market for a new digital marketing and SEO company. Remember to ask how they’ll get to know your brand, what kind of tools they use to monitor your website, and how often they’ll update your site.
Also, make sure that they have the experience within your industry to nail your voice and your target market down. Looking for digital marketing services you can trust to take your brand’s website where you want it to go? Contact us for more information on how you can make it happen.