Looking for ways to expand your marketing game and reach new audiences? The best way to do it is with brochures.
Brochures are marketing masterpieces. They’re eye-catching, easy to make, and insanely cheap to produce.
And unlike other marketing communication methods, you don’t need any contact information from potential clients to get your message to them. By simply sharing your brochures publicly, new clients will come to you.
Clearly, there are a ton of benefits to brochures. But making effective brochures is easier said than done. If you don’t follow the right steps in your design strategy, your brochures could end up gathering dust.
There are some key secrets to producing attractive and effective brochures, and we’re here to share them with you. Read on to learn how to make a brochure an effective tool in your marketing strategy.
How to Make a Brochure: Best Practices Start With a Good Plan
Your brochure absolutely must be eye-catching and make your reader want to read more. Before you start designing, make a game plan for what you’re going to do. You’ll need to consider the following when planning your brochure:
- Who is, or what are, your target population(s)?
- What are the key points you’re trying to tell your readers?
- What is attractive to these populations?
If you don’t know who your target audience is yet, you may want to look into branding ideas so you can get a better understanding. Once you can answer these questions confidently, it’s time to start considering your brochure’s design. When you’re ready, sketch out your ideas for the brochure layout so you’ll be ready for the next steps in design.
Write Convincing Copy
Using the right language in your brochure is key to making it an effective marketing tool. Before you build your brochure, you’re going to need to know what to say – and exactly how to say it. When you’re coming up with your written content, keep your audiences in mind and make sure you’re using the right language to convince them.
It’s also important to remember that the point of brochures is to condense the most important information into something that’s quick and easy to read. Think about the main points you’re trying to make and how you can say them as succinctly as possible.
Lastly, you’ll need to proofread your written content. By running your content through an online editor (such as the Hemingway app), you can make sure your spelling and grammar are up to par – and that your language makes sense to others.
If your brochure is convincing, your reader will want to learn where to find more information about your products. It’s helpful to provide as much digital contact information as possible so they can choose an option that they prefer. By adding more digital communication options, you can also increase mobile traffic and your overall business revenue.
Don’t be afraid to get creative with how you share your digital communication methods. If you’re a social media guru, try adding some catchy hashtags to increase your social media following; others have had luck getting more visitors to their websites by adding website QR codes to their brochures. Again, think about what would be most attractive to your target audience and add what works best for them.
Select a Designing Tool
When it comes to selecting a tool for designing your brochure, you’ll need an application that can produce a professional-looking final product. Two basic user-friendly options are Microsoft Publisher or Microsoft Word, both of which have premade brochure templates to choose from. Once you select a template, you can easily add and edit photos, sentences, and font styles to make your own unique product.
If you want to create something more fine-tuned, you can look into professional applications for digital design, such as Adobe Illustrator. However, tools like these can be difficult to use if you don’t have prior digital design experience. They can get a little pricey.
If you need assistance with designing your brochure (or with designing your company logo), just send your brochure ideas to professional digital designers. These design experts can enhance your brochure with top-of-the-line digital editing tools.
Optimize the Visual Experience
The design of your brochure is arguably the most important part of your brochure, so proceed with care. Brochures are meant to demonstrate content through a combination of visual and written content, so be sure you’re providing a good balance between the two areas. When you’re going through your visual content options, be sure you’re selecting relevant images that will catch your reader’s eye and make your point.
Got data? Data visualization is more effective at proving points and supporting arguments in business than written language (here’s how). If you have charts, tables, or graphs that can prove your company’s success, now’s the time to use them.
Create, Critique, and Revise Your Work
Once you have your images and language prepared, it’s time to start putting everything together. Start plugging in the content into your brochure and consider the following questions during your critiques.
Do you see crowding in your images and language?
Be sure there’s enough space between your content. If you find that you still have a lot of information after you’ve come up with your main points of language, you’re going to need to cut it down more.
Seek out ways to condense it by using bullet points or numbering so you don’t overwhelm your reader. If you need an idea of what a good brochure should look like, check out this one.
Do the colors you’re using complement each other, or are they distracting?
When you’re planning your brochure, you’re going to want to follow a color scheme plan. While it’s tempting to use a lot of colors to draw attention, going overboard with your selection can result in an eyesore.
Instead, pick a few colors that go well together and use that as your foundation. These colors should work with visuals you’re adding to the brochure, not against them.
Knowing how to make a brochure is important when you’re enhancing your marketing strategy, but it shouldn’t be a brow-beating experience. Like any other marketing method, brochures are meant to tell your reader why you love your product and why they’ll love it, too.
So when you’re creating your masterpiece, don’t forget to have fun along the way. Explore different styles, fonts, and colors to find what you think works best. You know your product and audience better than anyone else, so you’ll definitely have great ideas for your brochure.
But if you would like help along the way, we’re happy to assist. Feel free to contact us at any point in your brochure-developing process for quality assistance. Our expert marketing and design strategists come up with tailored solutions for every marketing approach. We are highly educated and with our recent merge with Stander & Company, our marketing services are built around your business strategy.
Not only will your final product look great, but it will also be ready in the blink of an eye. Interested in learning more? Contact us today so we can get your brochures in the right hands in no time.