Leads, Leads, Leads The research is there - most B2B marketing strategies are looking to social media to achieve their leads. But in comparison, social media is actually being over-used when talking about ‘lead generation.' Among the other sites, LinkedIn has been the most effective in racking in
7 Ways Businesses Benefit from Video Content Marketing
1. Video Marketing Increases Brand Awareness If you're a new business, you may have heard the term brand awareness. But what does it mean? Brand awareness is just what it sounds like: people are aware of your brand. That means online audiences know who your company is. But with all the websites
7 Reasons Why Facebook & Video Marketing Go Hand in Hand
Website Wire Framing Helps Communicate Ideals
As with any industry, web design and digital marketing have their own jargon/lingo. Certain terms become considered trendy, hip, “in-the-know” etc. But for all the cool jargon, it rarely helps a client understand a complex concept. Often, clients can feel overwhelmed by the techie terms
Why Your Web Host Matters
So you are ready to launch a new website. It’s been perfectly crafted; every detail about its design, layout, user interface, and user experience has been carefully considered and examined. All stakeholders had a seat at the table – sales marketing, product managers, IT, etc. Every piece of content,
Marketing Should Include Video Marketing
Background It’s 2017. Having a well designed and high-performance website is a given for any company or organization regardless of size. A website is just part of doing business in the 21st Century. But most businesses that successfully use their website and digital marketing assets are always
Digital Marketing & Generation Z
Every generation has its unique habits, aspirations and wants, and Gen Z is no different. Generation Z (Gen Z), also known as post-Millenials or the i-generation, refers to the group of people that were born after 1995. They are transforming how shopping, both online and in-store, is conducted.A
M-Commerce and E-Commerce – Two Sides of The Same Coin
Internet marketing, like most professions or industry, has its "special" lingo. Internet marketing and online shopping, with their close ties to technology, seems to create a new or novel word, term or phrase on a regular basis. And like the technology industry, some of the terms or words are