Advertisers spent more than $10 billion on pay-per-click marketing in 2017. That number was only expected to increase. As marketing budgets increase, so too does the amount spent on PPC. As you already know, spending more money doesn’t always mean you’re running a more effective campaign. … [Read more...] about Advice From the Pros: 8 Best PPC Strategy Tips for 2019
2019 SEO Changes: WordPress and Gutenberg
The more things change, the more they stay the same. That’s the case with SEO changes. Unless you’ve been hiding under a rock, you’ll know that WordPress recently rolled out version 5.0 of its content management software. This version is probably the biggest change in the evolution of WordPress … [Read more...] about 2019 SEO Changes: WordPress and Gutenberg
What Does Digital Marketing Do: The Goal of Digital Marketing Services and How They’re Connected
Are you thinking about hiring a team for digital marketing services? If so, statistics tell us you're not alone. In 2016, there were over 10,000 digital agencies in the U.S. That's plenty of agencies to go around, and it also means that there's a chance that your competition is using one. This … [Read more...] about What Does Digital Marketing Do: The Goal of Digital Marketing Services and How They’re Connected
Top 10 SEO Tips: Improving Your On-Page SEO
For those of you taking a crash course on SEO, we're sure the phrase "keyword density" has been seared into your temples by now. Especially for on-page SEO. However, creating an effective, optimized page requires more than just some smart meta tags. If you're looking for some practical techniques … [Read more...] about Top 10 SEO Tips: Improving Your On-Page SEO
10 Things You Need to Know About the Future of Social Media Marketing
Social media platforms have been rising more and more in the last few years, and they don't seem to be slowing down any time soon. If you want your brand to set itself apart from the competition you need to learn what's new when it comes to social media. To learn about the future of social media … [Read more...] about 10 Things You Need to Know About the Future of Social Media Marketing
4 Simple Reasons Why You Need a Digital Content Strategy
Are you frustrated by the fact that your website just isn't getting you the number of clicks -- let alone the conversions -- you wanted? Do you feel like your website is doing more to hurt your brand's reputation than to help it? Are you just completely lost when it comes to how to develop a … [Read more...] about 4 Simple Reasons Why You Need a Digital Content Strategy
How to Find the Best Digital Marketing Company for Your Business
As much as you'd love to be able to handle your entire digital marketing strategy on your own, the truth is that you have neither the time nor the expertise to make it happen. Plus, you're not able to keep pace with the constantly-changing world of SEO. In short, you need to find a reliable … [Read more...] about How to Find the Best Digital Marketing Company for Your Business
Do You Need a Link Building Company in 2018?
Link building is a critical part of any SEO campaign. But do you understand the ins and outs of inbound and outbound links? Take advantage of a link building company that can drive the best traffic to your site. There are dozens of ways you can improve SEO. The most common method is using the right … [Read more...] about Do You Need a Link Building Company in 2018?
10 Marketing Trends to Look Out For in 2018
What if a few quick marketing changes could put your business ahead of the game? It may sound too good to be true. However, applying the right 2018 marketing trends to your business means you'll have a bigger year than ever before. However, many people don't know what these emerging trends are or … [Read more...] about 10 Marketing Trends to Look Out For in 2018