Times have changed significantly on the Internet. One significant impact has been mobile website design. Previously, it was sufficient to ensure that your company website looked good and was easy to navigate when accessed on a desktop PC. You would probably give some thought to ensuring everything worked well in each of the main web browsers. Nowadays, we live in a world where the mobile device is king. We expect that when we are trying to load it on smartphone or tablet it opens fast, and the information is easy to find. If your website is giving mobile users a bad experience, it will be hurting your sales.
Responsive Mobile Web Design 2.0
Mobile web design needs to be paramount when building your company website, and responsive web design (RWD) is best. RWD creates a flexible structure using a fluid grid and flexible images to adapt the site content to the device. The user should not have to be continuously scrolling and zooming to view your content. Although RWD is an essential component of mobile web design, there are some other things you need to do to optimize the experience. When users view content on mobile devices, they tend to skim and look for keywords and points relevant to them.
Optimize But be Consistent
Your goal should be to have a site, which works across as many different devices as possible, not to have a bespoke mobile site. Customers might want to visit you via desktop initially and then follow up at a later date on smartphone or tablet. Additionally, an essential part of your mobile web marketing strategy may be to target visitors with Re-marketing advertising to keep your brand in their line of sight. Through all of these interactions, brand consistency is key. Modern consumers will not accept a cut down mobile site with a restricted menu and little content. They will make use of the ‘desktop version’ link in these circumstances and be confronted by the design flaws, which prompted you to create the mobile site in the first place – desktop and mobile web design, need to run in tandem.
Here at IMPROZ, we know that your company’s website is your first chance to make a good impression. Our team of mobile web design superheroes is here to guide you through the process of creating a killer website which grabs attention on any device. Your mobile web marketing capability begins with how easy your site is for customers to engage with. Get in touch today to see how we can help you set clear business goals for your website and implement techniques to ensure you always present your best face.