At the moment, social media platforms like Pinterest occupy a unique place in the market. Pinterest attracts millions of subscribers and many celebrities, and other high-profile individuals are active in the channel. Is it right for your company? This is going to depend on the nature of your business.
Pinterest is very popular with users who like to create and can produce great images of their product; whether it be cakes, paintings, knitting, fashion, trinkets, or jewelry. The reason is that of its innovative ‘pin’ structure, which allows users to group together images on a virtual ‘whiteboard’ of sorts.
For businesses that create products of this nature, Pinterest offers a wealth of advantages. Consider these thoughts for your marketing strategy using Pinterest.
Communicate with People
There is simply no point joining a social media platform if you are not willing to engage directly with prospective customers. This type of marketing is all about personal contact, so use the tag tool to link interested users with content that you think might be of value to them. While users can make ‘comments’ on Pinterest, this is not as frequently used the feature as it is on Facebook, so get to grips with the tag tool and make your marketing strategy count.
Become the Expert of Your Board
It is important to get the right balance between advertising and engagement on Pinterest. If you spend all of your time exclusively posting promotional content, users will be turned off. If you want to attract customers, you need to become a mini-expert in your field – post a combination of company content and supplementary images, links, video clips, and other useful stuff.
Be Interested in User-Generated Content
One of the fastest and simplest ways to start building up good feeling and goodwill towards your company is to take an interest in user-generated content across your board. You can even establish a ‘guest pinner’ feature for your account, in order to let loyal subscribers contribute. To be a success on social media, you first have to realize that it cannot be all about you, all of the time. This is not traditional one-directional marketing; web marketing is multifaceted and unidirectional.
It is easier than ever to make a splash online and attract scores of new customers, but you have to implement the right strategies. If you are keen to secure your place online and make the most out of the internet marketing methods available to you, get in touch with the experts at Improz today on 832 209 2211. With our help, you can become the next big thing to hit social media.