Advanced Geodetic Surveys

Land Survey Equipment

Overview

For more than 25 years, Advanced Geodetic Surveys (AGS) has provided surveying companies, primarily in the United States, with quality survey equipment and exceptional customer service.

Although they launched and have maintained their website since the early 2000s, it wasn’t a significant focus or revenue driver for their business. However, in 2016, with the growth of B2B e-commerce coupled with the sustained downturn in the oil and gas sector, AGS determined it was the right time to maximize their digital sales and marketing footprint and sell to other industries. They knew they needed to attract new customers from industries outside of the energy sector and that they needed to open their business to international opportunities.

After an exhaustive search for the right digital marketing partner, AGS selected IMPROZ to develop their marketing strategy, design a new website and create brand awareness that would generate new leads and increase revenues.

THE CHALLENGE

Like many other companies that supported the oil and gas sector, the prolonged and sharp downturn negatively impacted AGS. AGS knew they had untapped potential with their web presence and online marketing but weren’t sure where or how to start. Besides diversifying their client base, AGS also wanted to expand their geographical market beyond the United States. But again, they weren’t certain how to best reach these new markets and maximize the outcome.

AGS was aware that their website was not generating significant traffic. The site was using legacy technologies and outdated designs. In short, it was unresponsive on mobile devices, beset by poor user experience/interface as compared to competitor sites and it didn’t drive traffic. Moreover, the company’s social media presence was lagging significantly behind its competitors and was in need of a major reboot. It was time to bring in internet marketing and design experts.

The Objective

To build a modern, responsive and high performing website that would bring increased traffic and measurable marketing results to AGS.

THE SOLUTION

We redesigned the site to communicate and strengthen the AGS brand. With end-users (customers) in mind, we reconfigured and enhanced navigation so the user journey would be seamless, intuitive and predictable. We carefully crafted the content to ensure every topic was one that generated interest and that the content was clearly and concisely written. Additionally, we made sure that the content carried the brand theme throughout the site with bold and clear messaging. Beautiful custom images and graphics underscored the brand and helped tell the story. This theme and style matched AGS’ new social profiles too.

The content structure fulfilled both SEO and marketing objectives. Besides the high ranking content on search engine results, we further ran marketing campaigns on PPC, remarketing and social media. The results are self-evident.