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Social media marketing has become a fashionable (and necessary) way for businesses to connect with new and existing clients. But despite the popularity of sites like Facebook, Twitter, Google+, Instagram and other social media sites, they are no substitute for a well-considered website design that engages users and leads to sales, therefore. The best social media strategy is to develop both of them well.
Doing good research and learning which social media your target audience spends the time it is very important. These platforms can work together with your overall digital marketing strategy to yield top-notch results for your business.
But what can you do to make that happen?
Even though your website and social media marketing pages may be used for different audiences, and perhaps even for customers in different stages of the buying process, the design of each one should connect them. The social media strategy should be to choose a common theme, color, icon, image – something that the user will recognize as unique to your business no matter which site they visit you on.
Some businesses use a touch of humor or wit to great effect on their website. Others are uncomfortable doing so, either because of their personality or field of business. But whatever course you take on your website, your social media strategy should be to show more of “you.” Social media is where the masses, including your audience, hangouts and spends so much time. It is advantageous to “hang out” with them, engage them, entertain them, and win them over. Twitter, Facebook, and other social media sites encourage you to directly connect with current and potential clients, and those who do so may see much better results.
It is easy to get caught up in the whirlwind of Instagram, Pinterest or whatever new social media site will make waves next. That doesn’t mean you should forget about the tried and true: your website. The last thing you want is to spend your time and energy engaging new customers on social media, only to lose them when they visit your outdated or inadequate website. Instead, make sure your website includes powerful headlines, texts and images, persuasive calls to action, excellent testimonials and case studies, as well as a blog that keeps them coming back for more.
Spend an equal amount of time thinking about your social media and website presence. In tandem, content-rich social media + constant design and great website design can be the keys to unlock a successful social media strategy for your business.
We appreciate you taking the time to read this article. We hope it helps you in your quest to have a successful social media marketing campaign as well as inspire you to keep your website in conversion mode. You’re welcome to contact us (832-209-2211) or learn more by visiting our social media marketing page or our website design page.
