If you’re hoping to drive lots of traffic to your website in 2018, you need to stay on top of the latest SEO solutions. The trends are continually changing, so using outdated techniques could actually lower your ranking in search engine results.
You want to make sure you are targeting prospective customers and that they are seeing your website. Staying current on the latest trends will help. Your website should be fully optimised so you avoid potential penalties. How can you do that and ensure your business has a strong 2018? We have some ideas. Here are 10 SEO solutions you should take advantage of this year.
Google has said they are working on a mobile-first index, and it should be a reality in 2018. That means mobile optimisation will be more important than ever. For this reason, you shouldn’t wait to make sure your customers are having a great experience when they access your site with a mobile device.
Each year more and more search queries are coming from mobile devices. Customers want a great experience on your site and they want it to be fast. Anything less, and they are gone in a flash. Make sure you are prepared and focused on mobile optimisation before Google implements the mobile-first index.
With visual search, users look up information by uploading images to search engines. This is more advanced than a reverse image search. Bing is adding various visual search features which allow you to utilize a visual search and drag a search box over images of interest. This allows a user to see a variety of matching products. Google Lens allows users to take and use photos and then receive relevant information from Google Lens. This includes relevant search engine results as well.
This means you can’t rely on having stock photos or no photos at all. Instead, you will need quality photos and design on your site. You can find good copyright-free images, purchase images, or take your own photos. Visual search makes searching easy, enjoyable, and convenient for users.
Voice search is already popular and is widely used. This trend will only grow in 2018. It’s convenient for busy users, and many people rely on voice search to look up information or products.
They can search while driving or as they do other things. In relation to your business, you should think about sentences users might recite to their voice assistant. Content on your site should the speaker’s natural language, and text should be written with a casual tone in mind. You should focus on long-tail keywords. Try it yourself so you can see what the experience is like for your visitors.
Valuable backlinks will continue to be an important part of SEO solutions in 2018. This is one avenue Google employs to ensure a site is trustworthy. The quality of backlinks matters more than the quantity. So rather than having multiple links from multiple sites, it’s better to have fewer links from highly trustworthy sites.
Competitors can create poor links from sites that are not trusted and send them to competitors. This is an attempt to lower their competitors’ rankings. A knowledgeable SEO specialist can recognize this tactic and prevent this from occurring.
Strengthening your brand will continue to be one of the top SEO solutions for 2018. When your brand is near the top SERPS, people will be more inclined to buy what you’re offering. The goal is to have a recognizable and trusted brand. This builds customer loyalty and keeps them coming back for more.
Social media is and will continue to be a great tool to help get your brand name to consumers. And although social media ads and content don’t necessarily change SEO rankings, it will help drive traffic and customers to your website.
The Knowledge Graph
For the last few years Google has slowly but surely increased the use of snippets. These are very specific answers to users’ search questions. The use of snippets will decline due to Knowledge Graph boxes. Google’s Knowledge Graph is expected to grow in use and popularity throughout 2018. This is following the trend of providing users with clearer and more precise answers to their search queries.
In our digital society, people want answers fast. Google’s quick answers feature has been around for a few years. Google highlights these answer snippets at the top of the SERPS. These answers change as answers are refined to offer users the best answers to their questions. In 2018, companies will compete to have their content featured in Quick Answers. Businesses must have their on-page and off-page content optimized. To give your webpage a shot at Quick Answers, you must be fully optimized for mobile use, have quality incoming links, and offer a list of answers to possible questions.
Bing regularly tracks unlinked mentions of brands and uses these mentions in determining ranking results. SEO experts believed that Google is doing this as well. AI is and will continue to be a factor in search rankings. And in the future, linkless mentions will have a greater impact on search rankings. Tactics for earning a brand mention are similar to those for earning links. People mentioning brands are more common than those linking to them. This could be beneficial for smaller brands who do not get as much publicity as larger brands do. You want your brand to be part of the online conversation. The more favorable mentions, the better.
For several years, we have seen the trend of personalized search result grow each year. Google relies on a user’s sear history, cookies, and other results to produce very customized individual SERPs. With speech and voice search, smart speakers, and ever-increasing technology, personalization is expected to grow in 2018 and beyond.
SEO Solutions: Be prepared in 2018
It’s important to be informed about current and upcoming SEO solutions for your business. If you are interested in improving SEO for your business, there are many steps you can take to make this happen. If you’re not sure where to start or if you have questions, we’d love to help. Take your SEO solutions to the next level. Contact us today.