Web Conversion 101

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1484620346793{padding-top: 20px !important;padding-right: 10px !important;padding-bottom: 40px !important;padding-left: 10px !important;background-color: #ffffff !important;}”][vc_column][vc_column_text]If you think online business success comes easy, then this might burst your bubble; it definitely doesn’t. The competition on the virtual world is intense. You need to strategize and cleverly position your business to earn and sustain online success.


Talking of success over the web, your web conversion rate is a clear indicator of your online standing. If you have high lead generation but low conversion rate then clearly you are not using online marketing strategies to your advantage. But don’t you worry; today you’ll learn the finest techniques to improve your conversion rate dramatically.


When it comes to web conversion, floating landing pages is a smart move. But how smartly you use this online marketing strategy is what determines your lead conversion rate success. So, here’s what you need to do to play your cards right and ensure maximum number of visitors convert into sales.


Improve Web Conversion On Landing Pages

1. Be Focused
To improve your web conversion ratio on landing page, focus on one product or service at a time. Don’t try to sell all your offerings through one landing page because it’s distracting. By focusing on one product, you can market and promote the product better and persuade the prospects to take the desired action.


2. Always Use a Powerful and a Descriptive Headline
Did you know 2 out of 10 people continue to read what’s after the headline on the landing page? And this is precisely why you must have a powerful, sell-able and a catchy headline to get the readers hooked. Some tips to create a powerful headline are:

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  • Try to highlight value proposition of the product or service
  • Promise to solve a unique problem
  • Use words cleverly to intrigue curiosity




3. Highlight Product/Service Features and Benefits
Remember landing page needs to be sell-able. And to make it sell, you need to provide quality and value-adding information to your audience. Why should they choose your product/service? For this you need to highlight your product/service features and how consumers can benefit from it.


4. Add Testimonials and Reviews
Positive endorsements give your landing page visitors assurance that you’re legit. It is the closest thing to social proof. When adding testimonials and reviews make sure they sound believable. Also use them to describe how your client has benefited from the product/service you are promoting on the page.


5. Give a Strong Call-To-Action
Make sure your landing page has a strong call to action so your prospects know exactly what to do after reading the content. Inserting CTA prompts the reader to take action and this is what your business success is dependent on. Also, when you include CTA make sure it stands out and does not blend in with all the content on the landing page. You can do this by using a different color contrast for CTA placement or by using directional cues to point to the CTA.


So, use these tips to design and create a winning landing page and see the difference in your web conversion rate. Good Luck! If you need any assistance with improving your landing page, please give us a call at 832-209-2211 or fill out the form to the right of this page.


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