Start increasing your marketing ROI today with a new website design! Contact us and learn how partnering with IMPROZ can give you the web design results you’re looking for!
The days of cookie-cutter website designs are over! At IMPROZ, we understand that no two websites should be alike. Therefore, we take a custom approach to building your site – making sure you are there every step of the way.
Unlike most web design companies, we don’t merely toss your business into a generic template and hope it performs. Instead, we intimately grasp your business (and its audience) and design your website based around that. This custom web design process makes for a stronger site and ultimately – BETTER RESULTS!
As you know, every business has specific goals they aim to accomplish. Whether you have a product you are trying to sell or a service you’re trying to promote, our custom website designs are built with your business in mind. We specialize in converting page viewers into business clients.
At IMPROZ, we understand it’s all about the visitor’s experience. You need a custom web design that not only answers their questions but guides them (efficiently) through your site. These website goals are essential to achieving a higher ROI and can only be accomplished through a deep understanding of your business. Luckily – you have us.
You know your business better than anyone. We begin with a sit-down to learn all about your business and its market. We build out your key audiences (personas) and define your UVP (Unique Value Proposition) so that your brand is heard loud and clear.
Clear and concise communication is essential to any successful project. Before we begin any tasks, we get you set up with our project management application. It is a valuable communication tool that helps us maintain a transparent dialogue and aids in project development.
Before we go live with any website developments, we create a mockup/sketch of your pages. This wireframe is essential for a custom web design; it provides you with a visual understanding of your entire site. Also, if you don’t like something, it’s much easier to erase a sketch than it is to make changes to a live website.
Once we have discovered your audiences (personas), we then work with you to create the ideal site menu. This approval is essential because it dictates the content of the entire site. After we reveal the main navigation, we can then determine what is going to be on each page.
We begin by sending you a draft of the text – this will help determine your brand’s voice and writing style. Once that is approved, our web design wizards work on the layout and finish the last piece of the puzzle. On the day of the reveal, we want you to get a feel of the site – the buttons, the color, the layout, the overall concept.
This is the big day! What we have worked so hard to achieve! Once we complete the last finishing touches, we set up a meeting to reveal the final version of your site. You’ll be able to navigate through the entire live site and get a feel
for it. If there are any minor edits, this is where you can address them.
Our creative wordsmith will continue to send drafts of each page for approval – ensuring your voice stays consistent, and the correct information is laid out. Running alongside him, our web designers will be finishing the remainder of your site – making sure everything is squeaky clean.