Modern website content creation or even SEO services, is more than just throwing together some thoughts and publishing them on the internet. How do you know that someone is even reading that excellent article you’ve just written? Content creators need to consider how to get their work in front of the readers.
Enter SEO Writing.
SEO writing is the tool that you need to put your content into the screens of your audience.
What Is SEO Writing?
Let’s start with the basics. SEO is the acronym for Search Engine Optimization. SEO writing is the process of planning, creating, and optimizing content. The goal is to increase visibility to users by increasing the quality and quantity of website traffic. So, putting these two phrases together: SEO writing is creating content that helps websites rank higher in search engines.
To do this, we have to inject keywords or phrases into our content. These keywords or phrases will help search engines find and rank our site. However, the content still needs to be relevant and compelling to the reader. There needs to be a balance between having specific keywords or phrases and the information you’re trying to convey to the user.
Why Is SEO Writing Important?
SEO writing has become more advanced. There is now a mechanic to try to get the best results in a faster way. With the increase of Google algorithms and marketing agencies that offer SEO services, people are more aware of the value of SEO writing. We know how valuable it is for your business to stand out from the crowd. SEO writing can be extensive, but if done right, it can help your business rank higher in the search engines.
With competitive businesses and thousands of sites, your website needs to maintain its quality. A site can fail because it falls short in poor content writing. Good content adds value to your website, therefore adding value to your business. For your content to rank, it needs legit search engine optimization.
SEO Writing Tips
There are so many things to consider when writing for SEO. Just having a topic to write about is only the first step. Coming up with an SEO strategy is just as important. According to The Search Engine Journal, “Strategy is more than just keyword research and fill in the blanks with some content; strategy also needs to imply the creation of quality content that is relevant to the audience.”
1. Research and use Keywords or Phrases.
Start with a keyword or phrase and build around it. Use tools such as Google’s Keyword and find out how often your keyword or phrase is searched. Your topic should be engaging and informative.
2. Research the competition for your keywords.
Writing SEO on a topic that already has hundreds or thousands of articles will make it very hard to stand out. According to Wordsteam; keyword competition is the measure of how difficult it will be to rank for a particular keyword. Finding your niche and creating compelling content will separate you from the crowd.
3. Use Keywords in your Title Tags and Meta Tags.
Proper use of these tags will keep your page rank high and ensure that the message or information on your page is brought to your audience. These items are generally short, so be specific and concise.
4. Use Related Keywords.
Identify the keywords that are related to your topic and inject them into your page. Try to do this naturally, so it does not disrupt your content. Just throwing keywords onto the page will be evident to the reader.
5. Know your audience.
Write content that appeals to the interest and needs of your target market. Understanding your audience’s demographic will help to guide you in developing relevant content. Knowing their age, gender, ethnicity, and interests help to identify what they are looking for online. Otherwise, you could be writing without purpose and goals, which might make your content miss the mark.
6. Readability matters.
Your audience wants to read easily understandable content. Start by setting up a structure and getting your topics in order. Think about the type of style and the kind of voice you want to use. Make sure you keep shorter sentences; lengthier sentences are harder to process. Most importantly, avoid using a passive voice.
7. Have a style guide and use it to guide you and your writer’s content.
In an article How to Create a Style Guide for your SEO Content Writers, Jessica Foster says that some of the top ten questions you have to ask before putting together an SEO guide are:
“Audience: Who is the focus audience, and what are they like?”
“Solution: What is the problem the audience is facing, and how is this content a solution to that problem?”
“Tone: What kind of tone does this brand convey, and how does that resonate with the audience?”
8. Use internal linking.
Make use of internal linking in your pages. Google will index and use these links to determine your page ranks. Having internal links will score higher and put your article closer to the top results.
9. Make your SEO writing mobile-friendly.
Mobile devices now account for almost 60% of all search traffic in the world. As you create new content, don’t forget to make it mobile-friendly! Things like site speed, localization, and user experience make all the difference in today’s modern websites as mobile-first is the future of web design.
In an article on WebFX, Google states that as much as “Seventy-six percent of consumers shop on mobile devices, and this number is only expected to increase as smart devices become more accessible.” Additionally, research from WebFX found that “67% of mobile users say they’re more likely to buy a site’s product or service when the site is mobile-friendly.”
SEO writing requires more than organizational skills. Do your keyword research and know what topics to approach. Nowadays, we live in a world that entirely relies on search engine recommendations. Is your business pointing your target market in the right direction?
Effective SEO Services
Our passion is to help businesses achieve their greatest success, which is why we’ve recently merged with Stander & Company Marketing in Humble so we can better develop effective marketing services.