Chief Electric Case Study

Early Wins (Dec 2024 – May 2025)

KPI	5‑Month Total	Highlights
Sessions	5,734	46 % engaged; avg 2 m 26 s
Organic Sessions	1,624 (28 %)	69 % engagement rate
Form Starts	174	125 unique prospects
Key Conversions (Form Submits / Calls)	322	2.48 % session event rate
Video Engagement	45,662 progress events	High content stickiness

“I haven’t handed out a business card in weeks—quotes are landing in my inbox while I’m on a ladder.” — Owner, Chief Electric

What the Numbers Mean So Early

• Engine humming fast: 5.7 k sessions without paid ads signals organic + direct buzz.
• Engagement advantage: 69 % organic engagement beats industry norms (< 50 %).
• Pipeline freedom: Digital leads now outpace networking 4:1—more time on billable work.

Next‑Step Focus

1. Gated resource: “Electrical Safety Audit Checklist” PDF to capture MQLs.
2. Topic cluster blogging: surge protector installs, EV charger wiring, commercial upgrades.
3. Local remarketing: Launch Google Display to nurture site visitors within service radius.

Bottom Line

In less than six months, Chief Electric’s Booster site is stacking inbound leads on top of strong referrals, proving early‑stage investment in UX + SEO pays off fast—and keeps electricians doing what they do best.