IMPROZ is an Internet Marketing company located in the Houston Texas area that can help companies develop a lasting brand. One of the ways we do this is by using social media marketing. The web is becoming innately social every single day, therefore we work with our clients to develop a strong social media marketing plan. The goal is to create brand awareness and attract new audiences that you can interact with.
Look around and observe. What is consuming our lives? Phones. People are spending many hours a day on these devices. Much of that time they devote to social media.
As a business owner, no matter what your service or product is, your number one job is to tell your story. If you want your story heard by the consumer, you will need to tell it where their attention is.
It is a proven fact our attention has seen a shifted in the last ten years. TV, Radio, Print & Email has declined significantly and continued to do so year after year.
Other than sports, the majority of television is not watched live anymore. It is watched on YOUR time. Commercials are being fast forwarded through. Moreover, if not, then it is the 2-minute window you use to pick up your phone and check your Facebook Status.
ENGAGING YOUR AUDIENCE WITH SOCIAL MEDIA MARKETING
Too many people get hung up on the numbers. How many followers and connections they have. Although that can be an indicator of a job well done, that is not the most important aspect of Social Media Marketing. You should focus on making real connections. Your goal should be about engaging, not SHOUTING your product or service.
A successful social media campaign is to use social channels accurately to communicate and develop authentic relationships is the goal. This is your opportunity to listen to the consumers and provide them with valuable information. Social media marketing presents an opportunity to interact with your community, humanize your brand, and spark curiosity.