According to the AIGA, the professional association for design, “Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.”
Graphic design from a marketing perspective includes visual identity such as logos, letterhead, business cards, and signage. It also includes the creation of marketing materials or “collateral.” Marketing materials include catalogs, newsletters, posters, postcards, and books (both digital and physical). It also encompasses product packaging and clothing designs such as corporate branded swag.
Our Graphic Design Philosophy
At IMPROZ, our goal is always to make sure the visuals blend and support a company’s branding and message in an aesthetically pleasing manner. From brochures to email newsletters, to a seamless and intuitive user interface and user experience on a company’s digital assets, we always push the limits, execute best practices and implement the newest methods and designs to further our client’s marketing goals.
Most importantly, we provide clients with all original and customized graphic design work. We advance through each project with no pre-conceived notions. We don’t use a cookie-cutter production-line approach. This is how we create outstanding digital assets for clients that further their business strategies or goals. Our partnership approach with clients throughout every engagement is what fosters highly productive and outstanding results.