Video Marketing For Small Businesses

Businesses have a unique opportunity today like never before to compete with giant corporations if they have video marketing skills. For example, because of the advancement of technology no matter the size of your company your able to create your own commercial and publish it online, so that anyone searching for your products and services can discover the company.

Video Marketing is one of many strategies that will get increased-targeted traffic to your website if this it is done properly. You have heard the statement “A picture is worth a thousand words,” haven’t you? A well-crafted video can captivate your audience and create immediate engagement.

The only thing that stands in ones way is…well…creating a quality video and publishing it online so that those searching for your brand can discover you! This is not easy for the average business owner and why most businesses partner with a digital marketing company that can help them achieve this.

So now you know that video marketing is very important in helping your site reach its potential or to maintain it. So here are some technical tips to keep in mind:

• Submit a video sitemap or mRSS feed to Google for better indexing of video content
• Use hidden tags in the HTML code of your video landing pages -Facebook’s OpenGraph tags, Schema.org’s microdata tags, and perhaps consider Twitter Card tags too
• Use an embedded video player that can support the most widely used video formats. This too boosts Google’s ranking of the video
• Decide if you are going to use a video platform such as YouTube or will you host your video content on your own server – or both
• Create high-quality thumbnail images for your video. Google’s minimum is 160 x 90 pixels to a max size of 1920 x 1080 pixels
• Don’t overuse JavaScript, Flash, and hash tags
• Give each video a stand-alone landing page

Below are some general tips:

• As with all content, make sure your video marketing effort provides new, useful, and actionable info to its viewers. Don’t just put up that adorable cat video you captured on your mobile device – unless your site is dedicate to funny cat video
• Make it shareable and allow others to embed your videos. Make it easy for viewers to share the video via social media, text and email. Doing this help maximize the viral effect of sharing
• Create analytics so that you can watch and adjust your SEO plan for your videos. This is smart marketing 101 and it helps you to see how your path to Video SEO is on track

If you have questions about how to get the most out of your existing video or how to create a video with an SEO strategy, IMPROZ stands at the ready.