Covid-19 was hard on us all, including many businesses. Things, though, are looking up. This may be the month to give your business a new look, move more traffic through your website, and give your company the profits it deserves.
IMPROZ Marketing, a specialized part of Stander & Co, is the marketing tool you need to build your business brand and develop a killer marketing strategy. What would you like to get started on? How about a new brand – or just a bolder voice for your company? Think about the possibilities of a new website or a retooling of your current site and brand could bring. Here are some tips and things to think about to get you started in the new year:
What’s your company’s voice? If you feel your brand doesn’t make you stand out enough, it may be time for a little makeover to grow your brand and get you out in front of everyone else.
When you think of a logo, you probably think of companies like, Coca-Cola, Nike, or the “K” from Special K products. Clean, simple, memorable. Check your logo: Too many words? Confusing graphic? Too similar to other logos? This happens more often than you’d think. It would be fun to have something people really remember, wouldn’t it?
Take a look at your website and look at the layout: Is it easy to read? Is it too busy? Do you answer questions upfront? Can a client or customer easily grasp what you’re selling or the products you provide? Are photographs of high quality? Was your site easy to find (search engine optimization), and how does it compare to other sites providing similar products or services? If you answered “no” to any of the questions, it might be time for a redo or at least a rewrite.
Marketing on social media is huge. It separates the professionals from the amateurs. Make sure you’re reaching potential customers through the right social media channels for optimum exposure.
Sending out emails to your customers is a great way to keep them in the loop about what is going on within your company. Offering discounts and promotions with a clever subject line will get them clicking and coming back to you instead of someone else for the products and services they need.
It’s a new year. It’s time to get your show on the road, and we’re excited to help you get where you need to be. We can help you with all of the above and more, just reach out and give us a call or shoot us an email. We look forward to hearing all about you and your business. Happy New Year!
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