If you build an online store, will people come to your website? – Not true.
In 2022 there were 9.1 million websites with online stores around the globe.
That’s a lot of competition.
You may have put in a lot of time and effort to set up your website. In the beginning, people were eager to visit the site. It’s now months later, and the number of website visitors has declined.
Or your initial marketing strategy has paid off. Now you’re interested in learning new ways to capture more traffic.
Increasing the traffic to your website is an essential part of expanding your business. It doesn’t matter if it’s your first visitor or the hundredth. Increased web traffic can increase customers and sales if your website is optimized for conversions.
Keep reading for nine effective ways to attract more website traffic.
You’ve built your online store with the best website design. Now you’re wondering, “how do I increase traffic?” Don’t worry; you’re not alone.
Every online business owner has asked that question at some point. Search Engine Optimization (SEO) is how you get your online store noticed.
You’ll need to become strategic in your optimization strategy. You can start by defining your target audience. Otherwise, you could be wasting your marketing budget.
Fine-tuning your website’s SEO improves its chances of ranking highly in search results. SEO utilizes keywords, metadata, links, and more to improve search rankings.
SEO is a good science that works only when you learn the rules that govern search engines. Consider popular SEO tools to learn more about your strengths and weaknesses. Apply them to your site’s structure and content.
Social media continues to play a part in helping businesses create organic traffic. With the latest trends like TikTok, IG Reels, Facebook Stories, and YouTube’s Shorts, you can get creative with your marketing.
Selling online requires creative and innovative ideas. Social media platforms recognize how important platforms are to businesses. Business pages, streaming features, and online groups are a few ways you can boost organic traffic.
Once you have clear goals, you’ll better understand how these tips can help. Your customers are out there. You only need to direct incoming website traffic.
Most social media platforms allow users with a business page to invest in online ads. Selling online gets a push when you can get your products in front of a larger audience.
Online ads are cost-effective because you can choose a pay-per-click option. No matter how many people see the ad, you’re only charged if they click on an embedded link.
Link your ads to a landing page on your website. The landing page could be a special promotion or your product page.
Ensure you share internal links to encourage website visitors to visit your online store. Internal links are unique to web pages on your site. The message you’re promoting will determine the link you use.
For example, if you’re promoting your blog, the internal link you share will direct traffic to that page. Inside the blog, you can also use internal links to your online store.
The goal is to get more incoming website traffic, so share links as often as possible.
Growing an email list to promote your online store is essential for email marketing. You can drive incoming website traffic by offering great content in an electronic newsletter.
Showcase new products, announce sales, and offer discounts to subscribers. Include a sign-up box that appears when organic traffic finds its way to your website.
Make sure you’re consistent with your email marketing. Provide users with options to choose the frequency and types of emails they want to receive.
While there’s ample opportunity to reach an audience, you must be deliberate in your targeting. For example, creating product blogs is a great way to attract relevant customers and drive traffic to your online store.
The best approach for a blog is to produce content that is both “search engine gold” and solves problems. The process can be challenging, but it’s worth the investment. If writing isn’t your strongest talent, consider contracting with a content marketing specialist.
The specialist can provide customer journey mapping, personal creation, keyword research, and content gap analysis for your blog.
It’s almost only possible to have a successful website with images and videos. We live in a visual era. People want to see what you’re offering before reading about it.
Plus, people want to be enlightened and entertained simultaneously. Make sure your brand content is clear, concise, and tells a story.
Include your logo and web address on all promotional content.
Influencers are still relevant. You don’t need to spend thousands on someone to promote your online store. Micro-influencers are just as relevant and can drive organic traffic to your website.
You can find influencers on social media and in your local communities. Look for someone who’s a perfect match, understands your product, and is eager to represent your brand.
Reviews can make or break a business. Make sure you are utilizing tools that allow you to track customer reviews across multiple platforms. Create professional pages on sites like Google, Yelp, and your Facebook business page.
Monitor and respond positively to people that leave reviews. Offer to move offline to remedy any bad experience.
Use positive reviews as part of marketing your online store. Selling online gets a boost when you can show a review from a satisfied customer.
Keep improving your website’s ROI! You need to get website visitors to reach your site’s full potential.
Selling online can become profitable with the proper optimization tools. Boosting your existing sales is only a click away.
Contact us today to learn how IMPROZ can help you obtain your online store’s desired outcomes.
