Before touching traffic channels, we rebuilt the site on a lightweight WordPress stack, streamlined navigation, switched to a two‑click “Book Now” funnel, and cut load time from 5.8 s → 1.9 s (Lighthouse mobile). Core Web Vitals went all‑green.
| Area | Key Tactic | Status |
|---|---|---|
| Website | Rebuilt site, mobile‑first UX, load time 5.8 s → 1.9 s |  |
| SEO | 17 toxic backlinks disavowed, DR 60+ editorial win secured | |
| Content | 3 location‑targeted blog drafts ready for launch | |
| Ads | Retargeting_PMax paused → fixed → audiences repopulating | |
| Tracking | GA4 thank‑you events mapped by location & client type | |
| KPI | Before | After | Δ |
| Page Load Time (mobile) | 5.8 s | 1.9 s | −67 % |
| Organic Sessions | 6,284 | 18,295 | +191 % |
| Top‑10 Keywords | 12 | 105 | +93 |
| GBP Interactions | – | +18 % | Up 6‑mo |
| Form Submits | 311 | 364 | +37 % |
| Cost per Conversion (Ads) | $14.70 | $17.25 | Stable (< $3 CPC) |
Ads conversion value dipped during a 7‑day retargeting pause—now normalized.
Every metric above lives in a real‑time GA4 + Looker Studio dashboard—client‑side teams see exactly how dollars in → traffic & conversions out. No screenshots, no spin.
“We knew grooming was competitive, but IMPROZ proved we don’t need bigger budgets—just smarter strategy. Phones are ringing again, and we can finally track every booking.”
— Operations Manager, The Dog House Pet Salon
Strategy‑first marketing, delivered at the speed of tech.
