Marketing Automation for Next-level Results

Our unique platform will enhance the existing tools and provide next-level marketing automation services for your business.

The IMPROZ Personal Touch

IMPROZ is driven to help your small business succeed.  Our passion is to help entrepreneurs develop a lasting brand. We are set to help small businesses reach their full potential by providing digital marketing services. That’s why we’ve recently added a new and powerful platform to bring you all in one marketing automation!

Houston Marketing Agency - Internet Marketing Houston >> IMPROZ

How We Can Help

At IMPROZ, we know how hectic workdays can get. Managing a small business takes up a lot of time. Back to back meetings, making sure your team is on the right path to meet goals, creating and checking how your campaigns are doing, and the list keeps getting longer. It can be tedious to balance everything and make sure you send the right messages at the right time to the right audience to generate new clients successfully.

Marketing efforts have significantly evolved from printed advertising. Nowadays, there are enough challenges with the internet, even when you start getting the right traffic to your website. We want to make it easier for you to be able to convert those website visitors at the highest rate possible. Our marketing automation service provides that. Start interactions with those visitors that will lead to conversions. Let us provide you with automated campaigns that respond to lead behavior.

What are the Benefits

There is no doubt that internet marketing and new technologies are effective. As a small business, you want to sell and inform people about your product. Knowing how to attract buyers and using the right methods can be tricky. Integrating marketing automation into your business is simple. If you want to optimize your marketing initiatives, generate more sales, and conversions, then you need solutions.

Some of the things that IMPROZ allows you to do more effectively with our marketing automation tool are: Behavior-Based Email, Campaign Tracking, Dynamic Landing Pages, Blog Builder, CRM & Sales Automation, Dynamic Form Builder, Reporting and Analytics, Anonymous Visitor ID. Without the right marketing automation service, these strategies can be hard to accomplish.

Below are some of the highlights of
our marketing automation platform:

Behavior-Based Email

Behavior-based email is sending automated and targeted emails to leads based on their interactions with your site or even your social media sites. Most marketers will agree that one of the most effective ways to improve email engagement is through behavior-based emailing. Conversations in these emails will be more personalized and based directly on what the lead has done while visiting the site.

These behaviors could be something as simple as a form they’ve filled out or the specific pages they’ve visited. Emails that are more targeted to a lead’s interests will mean higher conversions. You’ll create your email template or choose from many existing models and mix and match various elements to make a truly personalized message to your leads.

Campaign Tracking and Analytics

After you’ve sent a lead, more personalized, and targeted emails, it’s time to track and understand what works. Our email marketing platform can track leads “after the click.” Knowing where the lead goes or doesn’t go will enable future emails to be more successful.

Understanding detailed analytics on your campaigns will allow you to review what works. Some tools let you pick the most important metrics for each campaign. These metrics will help generate a custom report to review your performance. Find out what works best and then use the most successful templates in the future.

Once successfully converted, we also provide the journey that the buyer takes from start to finish. This is crucial if you’re tracking and trying to understand the RIO on your campaigns. Determine your ROI goals, track them with our metrics, and then measure.

CRM and Sales Automation

After you’ve sent a lead, more personalized, and targeted emails, it’s time to track and understand what works. Our email marketing platform can track leads “after the click.” Knowing where the lead goes or doesn’t go will enable future emails to be more successful.

Understanding detailed analytics on your campaigns will allow you to review what works. Some tools let you pick the most important metrics for each campaign. These metrics will help generate a custom report to review your performance. Find out what works best and then use the most successful templates in the future.

Once successfully converted, we also provide the journey that the buyer takes from start to finish. This is crucial if you’re tracking and trying to understand the RIO on your campaigns. Determine your ROI goals, track them with our metrics, and then measure.

Let's get started!

We provide an excellent tool with small businesses in mind looking to integrate marketing automation. Having the ability to track and analyze the entire life of a lead is power at your fingertips. We want you to optimize funnels and nurture your prospects right from the start until the sale happens!

 If you’re interested in leading your business into growth this year, considering marketing automation is recommended. Learn how to overcome the challenges and embrace the benefits digital marketing has to offer.

Internet Marketing Services

Discover how else we could help your business.

Our marketing services include Photography, PPC, Branding, Video Production, SMM, Graphic and Logo Design, Web Apps, Email Marketing, and SEO.