Execution Highlights

Track	Key Tactic	Status
Design	17‑page custom WordPress build on Branded‑Elite framework
Video	Produced 3 explainer clips; drove 45 k video_progress events
SEO	Ranked page 1 for “fractional CFO firm” (KD 28) in 90 days
Analytics	GA4 + BigQuery export; goals mapped to Typeform steps

Results (Year 1)

• Legacy microsite had no analytics; values assumed negligible. ** Minimal traffic not trackable; effectively zero digital impact.

Traffic Mix Snapshot

• Direct / Brand: 58.9 % (referral halo holds strong)
• Organic Search: 28.3 %
• Referral: 10.2 %
• Organic Social: 1.6 %

Transparent Reporting

Every metric above lives in a Looker Studio dashboard “Stander Performance Hub”—updated hourly. Stander’s partners watch leads land without leaving spreadsheets.

Client Takeaway

“IMPROZ let us trade business‑card breakfasts for billable hours. Referrals still roll in, but now the website fills the gaps—and we finally know which deals came from where.”
— Managing Partner, Stander & Company

Next‑Step Focus (Q3 2025)

1. Launch gated whitepaper funnel to capture mid‑funnel CFO searchers.
2. Add schema‑rich FAQ block to outrank People‑Also‑Ask results.
3. Layer remarketing ads targeting video_progress ≥ 50 % viewers.

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