Target Recruit is a global provider of enterprise software for staffing and recruiting firms, with a powerful platform built on Salesforce. With offices in both Houston, TX, and the UK, their business required a dynamic website that would serve multiple geographic locations effectively while addressing the specific needs of their users in different regions. IMPROZ Marketing was tasked with designing and developing their website twice over the years to keep pace with their evolving needs.
Target Recruit faced several unique challenges:
IMPROZ Marketing approached these challenges with a comprehensive strategy:
We designed a website with two versions, each customized for their regions (US and UK). This allowed for targeted content, messaging, and support that met the specific needs of each market.
Given the complexity of their sales process, we implemented features that guided users through the different stages of the buyer’s journey. This included product demos, detailed feature breakdowns, and case studies to illustrate the software’s success.
The website’s design emphasized the scalability of their Salesforce-based product, highlighting key features like automation, reporting, and integrations that are essential to recruiting and staffing firms.
As Target Recruit evolved, so did their website. We worked with them on multiple occasions to refine the design, enhance user experience, and ensure the website continued to reflect the company’s growth and global presence.
The newly designed website provided several tangible benefits:
Through thoughtful design and strategic planning, IMPROZ Marketing helped Target Recruit overcome the complexities of managing a global website and supporting its multifaceted sales process. As a result, Target Recruit’s website has been a valuable asset in driving new business in the US and the UK.
