Industry: Women’s hair color, haircuts & styling (Lake Houston area)
Services in scope: Website redesign, SEO, Local SEO, Content refresh, Conversion tracking
Goal: Reignite brand visibility after a year-long dormancy and rapidly restore appointment flow
Dormant brand — The salon was inactive for nearly a year while Judith partnered with Life Time Fitness.
Lost visibility — Clients followed her to Life Time, but the Beautiful Grace website sat untouched and fell off Google’s radar.
New location — The salon reopened on the opposite side of town, requiring new local SEO targeting.
Zero momentum — No leads, no rankings, and no recent content when IMPROZ stepped in early September.
Relaunched “Beautiful Grace” on a lightweight, fast WordPress stack with modern navigation, new service pages, refreshed visuals, and a frictionless “Book Appointment” flow.
Re-optimized the site structure, rewrote outdated blogs, repaired internal linking, implemented new Yoast settings, and added LocalBusiness + FAQ schema.
Two dormant blog posts were refreshed — and immediately regained traction.
Rebuilt geo-targeting for Humble, Atascocita, Kingwood, and the broader Lake Houston area.
Added UTM-tracked CTAs and GBP optimization.
Updated the top blog articles (“Damaged Hair Repair” and “Fine Hair & Greasiness”), improved engagement, and aligned with 2025 search behavior.
| Area | Key Tactic | Status |
| Website | Fast redesign + modern UX | ✅ |
| SEO | Re-optimized top blogs + on-page service SEO | ✅ |
| Content | Updated service pages + refreshed blog articles | ✅ |
| Local SEO | Lake Houston location signals + GBP optimization | In Progress |
| Tracking | GA4 phone/SMS events + Search Console integration | ✅ |
| KPI | Before | After | Δ |
| Monthly Traffic | Near zero | 1,146 views | Revived |
| Active Users | Minimal | 891 users | +100%+ |
| Blog Traffic | Stagnant | 595+ views | Major return to page 1 |
| Local Queries | Not ranking | Active impressions | Growing weekly |
| Form Leads | Near 0 | 14+ verified | Immediate lift |
| Total Leads (calls+SMS) | Unknown | Estimated 25–35 | Re-established demand |
