When you’re working hard to build your business, you probably already have a strong marketing campaign. It might even seem that you’ve thought of everything. But have you thought about how you can use Twitter to build your business?
Many businesses don’t place as much attention on this form of social media as they do on other platforms. However, with the millions of people tweeting out there, you shouldn’t let your marketing plan go one more day without devoting some time to it. Here are a few tips to help you get started Twitter marketing.
When it comes to seeing any results via Twitter and any other out-reach efforts, the first rule is to be patient. It takes time to grow a following and find your optimal audience. However, when you don’t see those immediate results, it’s imperative that you stay persistent with your posting schedule. If you let your account grow stale because you aren’t using it often, then all of that time you have put into it will be wasted.
Your internet marketing strategy should be filled with attention-grabbing headlines and images that pop off of the page. Twitter marketing is no different. You don’t have many characters to work with, so use this to your advantage. We live in the age of images, and especially when it comes to Twitter, people scan and they leave. Until you have established that you add value to the feed, then you’ll be scanned over. But if you put something out there that engages, you’ll begin to grow your followers, and your audience will share and stick around to see what you have to say.
When choosing whom to follow, be very specific in your decision. You want to follow people who can make an impact on your plan. Don’t just follow everyone that you like. Have a strategy and do your research. Find out whom your target audience is keeping up with, and follow them. Also, be sure that you are continually engaging with the people that share and re-tweet your posts. Leave a little room in your tweets so that people can comment on what you post.
There are a lot of tools out there that can help you analyze your Twitter marketing progress, and give you the best keywords and times to tweet. This will help you reach your audience when traffic is high. And don’t forget to make sure you cover all applicable time zones when tweeting.
When it comes to marketing, all of the elements can seem to be overwhelming when you put them together. But know that you don’t have to go it alone. At IMPROZ we take on all of the heavy lifting, so you can get back to running your business! Contact us today and let us help you grow.
