CLA Concrete is a startup company founded by an experienced contractor who had worked for many years under other companies. The owner decided to leap of faith and start his own business. To establish a professional online presence and begin marketing effectively, CLA Concrete approached IMPROZ for help with branding, website development, and launching Google Ads campaigns to drive initial business.
As a new business in the competitive construction industry, CLA Concrete faced several challenges:
To help CLA Concrete kickstart its business, we implemented a comprehensive strategy focusing on brand creation, website development, and targeted digital advertising:
We built a clean, professional, and user-friendly website showcasing CLA Concrete’s services and expertise. The site was optimized for SEO to ensure that local customers searching for concrete contractors could easily find them online.
To generate immediate leads, we launched targeted Google Ads campaigns focused on their specific services and local service areas. The campaign was designed to be cost-effective while still driving high-quality traffic to the website.
We incorporated local SEO strategies to help them rank higher in local search results, ensuring their business was visible to potential customers in the area looking for concrete services.
The results of the branding, website, and Google Ads campaigns were immediate and impactful:
By partnering with IMPROZ, CLA Concrete transitioned from a contractor working under other companies to a thriving, independent business with its own clientele. Through a combination of a well-designed website, targeted Google Ads, and local SEO, CLA Concrete quickly gained traction and began building its brand in the local construction industry.
