Data Visualization With Google Analytics

A recent study done by MIT has shown us that 90% of the information that is transmitted to the brain on a regular basis is visual.

Which explains why so many businesses find incredible benefits that come from using data visualization Google analytics. Not only is this powerful tool free, but it also provides businesses with the information they need to thrive.

If you’re interested in the use of data visualization Google analytics and how to get the most out of this tool, read on for more information on how to get started.

What is Data Visualization with Google analytics

Through Google, businesses can now gather all of their important data in one easy to access place.

This important data is communicated from spreadsheets, Google ads, global Big Query, and analytics just to name a few.

Easy to Explore Data

Since endless numbers and data can be difficult to judge and decode, Google has come up with an easy and efficient solution to the problem.

You can now view all of your raw data into easy to repeat reports and dashboards that can be set to auto create.

Team Influence

This important gathering of data in a clean-cut setting makes it easier than ever to share reports. And encourage the entire team to focus on specific areas of your business.

Businesses utilizing enhanced marketing services will also find greater results while being able to provide their agency with this important insight.

The Benefits of Visual Analytics

Chances are, by now you’ve heard about how important data can be. However, you may still be unsure of how these endless amounts of data can be effectively utilized.

Thanks to Google’s prebuilt data connectors, the information can be sourced from a wide number of campaigns, ads, and more. This makes it incredibly easy to learn which methods are working for you and which are not.

An All New Data Source

If your business requires multiple sections working together, the ability to transform raw data into visible dimensions can dramatically enhance productivity.

This also reduces the need to write any extra code or to create any SQL queries.

Results That Speak for Themselves

Visual results and charts also make it easier and more impactful to share your results with potential clients and partners.

Team Partnership

This Google tool allows individuals to route your team to edit, add comments, view, and easily manage multiple versions of data.

You can work your account from an admin perspective deciding which individuals are able to edit or access which files.

The beauty in this is that all reports seamlessly integrate into your favorite Google tools that you’ve already been using for some time.

Compatible Data

The Google analytics tool already comes with prebuilt connectors making it easy to access your data wherever it may be.

Current sources that are compatible with Google analytics includes

• community connectors
• campaign manager
• Google ads
• analytics
• Google big query
• Google sheet
• MySQL
• Google cloud SQL
• Bhaskar SQL
• YouTube

For Businesses Big and Small

Finally, one of the primary reasons we’re so in love with Google analytics is the fact that it can be sized along with you as your business grows.

There are both small business and enterprise platforms. Either one can make it easy for you to glimpse into customer insight. No matter what point of growing your business may be.

You’ll find that the enterprise plan also comes with additional tools. Such as analytics 360, surveys 360, data studio, and tag manager 360. All of which are designed to give you a full-fledged view of what’s happening within your business.

Getting Started

Since the Google analytics tool is entirely free, you can sign up and get started and anytime you like. The tool will easily open within your current Google accounts, which is really the only requirement.

Using the Data Provided by Google

Once you’ve collected sufficient data from Google, you can begin implementing this information in your marketing budget and advertising campaigns.

For example, you may find that your target audience responds more strongly to a specific platform or type of content. This will help you determine which tools for marketing should be used in the future.

These analytics tools are also valuable if you’re implementing SEO strategies into your current marketing campaign to see which keywords are delivering the strongest results.

Marketing requires a sufficient amount of A/B testing as well as the ability to pivot as the results come in. You also need to be sure that you are implementing the right strategies to avoid being penalized.

The data may, in fact, reveal to you that what you thought would be your strongest campaign is actually doing very little compared to other marketing efforts.

Going beyond the data

Getting data visualization Google analytics at your fingertips is just one important part of creating a full-fledged marketing approach that can take your business results to the next level.

However, it’s important to remember that all marketing efforts come with a sharp learning curve, which is why so many businesses turn to marketing professionals for additional support.

If you’re ready to tap into the marketing strategies your business needs to thrive, contact us today for more information on how to get started.