E-Commerce Website Design Tips for Success

Do you have a great product that you want to start selling online? Are  you looking for a company that can build an awesome E-commerce website design for you? Here are four tips that will help you in that conversation, because these are things they will need to be thinking of.

The Right E-Commerce Platform

So what does an e-commerce platform do? It is software that can integrate with your website design so that browsing and buying are seamless. An expert can use it to build shopping carts, manage product images, calculate and allocate sales taxes, apply coupons, bulk discounts, prep warehouse logistics, order fulfillment, shipping and collect valuable analytics directly related to buyer habits. As you can see there is a LOT going on when a customer places a single item in a shopping cart online.

E Commerce Website Design Security

Once your site becomes a 24 hour 7 days a week sales machine, security is absolutely critical to your E-Commerce website design platform. For small business e-commerce success you must have robust security. Make sure you engage your digital marketing team, consultants, hosts and ecommerce professionals to address any potential gaps in your chain of security. Your customers are entrusting you with their personal and financial information. Guard and protect it – relentlessly.

Website Speed

Recent studies have shown that web users willingness to wait for a slow page load is shrinking exponentially. How much so? More that 50% of site visitors will not wait longer than one second. If your shopping cart is slow to load, say goodbye to the sale. Because your business success is critical, make certain the website design company you hire delivers to you a fast E Commerce website.

There are many factors that can affect the speed of your website. Google provides an excellent tool that will give them action items to improve your site’s speed. One other major factor is the server at which your site will be hosted on. Make sure your site is in a professional environment and not around other websites that attract malicious activity.

Website Design Consistency

Finally, to help advance your small business ecommerce success, make sure that the branding is consistent throughout the web design. This means that the look, feel and the branding standards are the exactly the same. Often times a site will look and work great, BUT once the shopping process begins there’s a design change. This can cause customers to abandon their carts and a loss of sales.

To sum it all up once again for you, here are some points to consider when discussing your E Commerce site with the website design company:

1. They will need to carefully select the E-commerce platform that works with your business needs.

2. Security, Security, Security. Make sure that your site is safe and secure for your customers. This usually means a combination of security software and hardware. Your E-Commerce provider should be up to speed on the state-of-the-art protection.

3. Be sure to test your website’s page speed to ensure that your site will be optimal.

4. Make sure branding is consistent across the entire site and shopping area too.

We appreciate you taking the time to read this article. We hope it helps you in your quest to have an awesome E Commerce website. You’re welcome to contact us (832-209-2211) or learn more by visiting our web design page.