Your Google My Business profile serves as your business’s digital front door, especially for local search queries. When users search for services near them—whether it’s “best restaurants in Houston” or “local HVAC repair,” GMB plays a significant role in ranking your business. If you don’t know how to do this, hire a local digital marketing marketing company that provides SEO services in Houston, that can help.
Getting started with Google My Business is easy, but it’s important to ensure that your profile is set up properly for maximum visibility.
Once your profile is set up and verified, optimizing it ensures you rank higher and attract more local customers. Here are the key optimization areas:
Make sure your business name, address, and phone number (NAP) are consistent across all platforms. Choose the most accurate category to define your business. For instance, if you’re running a restaurant in Houston, select the category that closely fits your offerings, like “American Restaurant” or “Seafood Restaurant.”
Use relevant keywords in your business description that align with local search terms. For example, if you’re an HVAC company, include phrases like “emergency HVAC repair” or “air conditioning services in Houston.”
Visual content is a powerful tool. Upload high-quality photos of your storefront, products, team, and events. If possible, add short videos that showcase your business, such as virtual tours or customer testimonials.
Customer reviews play an integral role in both SEO and building trust with potential customers. Here’s why they matter and how you can maximize their benefits:
Google uses reviews as a key ranking factor. Businesses with more positive reviews tend to rank higher in search results. Additionally, reviews increase the likelihood of customers choosing your business over competitors.
Engage with your audience by responding to both positive and negative reviews. This not only shows that you value customer feedback but also improves your credibility with potential clients.
Google Posts allow you to share updates, promotions, events, and more directly on your GMB profile. This feature can significantly increase engagement with your audience and improve your visibility.
Google My Business provides invaluable insights into how your profile performs in search results. These insights can guide you in fine-tuning your local SEO strategy for even better results.
A local Houston restaurant approached IMPROZ because they struggled to attract new customers despite excellent reviews on social media. After optimizing their Google My Business profile with consistent NAP information, adding engaging photos, and creating regular Google Posts, their visibility improved drastically. The restaurant saw a 50% increase in customer inquiries within the first three months.
Google favors businesses that keep their profiles up to date. Regularly update your business hours, address changes, and add fresh content like new photos or posts. This consistency signals to Google that your business is active and relevant, helping improve your local SEO rankings.
Google My Business is a powerful tool that enables local businesses to gain visibility, attract more customers, and enhance their overall online presence. At IMPROZ, we specialize in helping Houston businesses maximize their local SEO potential by optimizing GMB profiles, managing customer reviews, and creating engaging Google Posts.
It’s time to take your local SEO efforts to the next level. Optimize your Google My Business profile today and start seeing real results for your business. Contact your local digital marketing company today.
