It can be overwhelming to find the right Houston digital marketing agency, but it doesn’t have to be. Check out these tips on finding the right agency for you.
Ready to take your business to the next level? Want to get more customers and sales? Or perhaps you need website traffic?
In this case, hire an expert! Houston digital marketing agencies have the skills needed to grow your business. In general, they provide custom plans that match each client’s needs.
The digital environment is expected to undergo major changes in the next few years. Companies will spend over 75 percent of their marketing budget on digital campaigns.
More and more customers are searching for businesses online from mobile devices. Social media advertising will grow too. Video ads will account for more than 85 percent of the world’s Internet traffic.
Unless you have an in-house digital marketing team, you may not be ready for these changes. This is particularly true for small and medium businesses where every penny matters. Thus, it’s crucial to hire expert help.
Things to Consider before Hiring a Digital Marketing Agency
The online environment is constantly changing. Whether you’re running a local business or an eCommerce store, you must keep up with these changes.
Houston digital marketing companies know the local market. This means they can laser-target your audience. Moreover, their teams consist of web designers and growth hackers with unique skills.
Before choosing one, assess your needs and expectations. Set realistic goals, whether it’s higher traffic or brand awareness. Your objectives and your budget should be closely aligned.
For instance, let’s say you currently get about 500 unique visitors a day. It’s unrealistic to expect your traffic to increase 10 fold in a week or two. Unless you’re planning to invest thousands in paid ads, be patient.
Depending on your budget, digital marketers will use SEO, PPC, or both. SEO is an ongoing process that can take months to yield results. Your traffic won’t increase overnight.
Pay-per-click, on the other hand, provides faster results in less time. The downside is its high cost. The more traffic you want, the higher your expenses will be.
Next, research the digital marketing strategies that work in your niche.
The agency will come up with a plan that may include email marketing, copywriting, and more. They will also pick the best social networks to promote your brand.
For example, if you’re running a B2B company, LinkedIn advertising will work better than Instagram ads. However, the costs will be higher. Be realistic about your budget and marketing goals.
Choosing the Best Houston Digital Marketing Agency
Not every agency is ideal for every type of business. Ideally, work with an agency located in your area. They can optimize your site for local searches and provide in-depth information on the local market.
Here are some things to look for when choosing a digital marketing agency in Houston:
Some agencies offer complete marketing packages. Others specialize in specific areas, such as SEO or email marketing.
Assess your needs and determine what you expect from a digital marketing agency. Do you want a higher ROI? Or you simply need more traffic and links?
Perhaps you’re looking for someone who can promote your brand on the local market. Or maybe you need an advertising expert to boost your online exposure.
What about blogging? Have you considered hiring an agency that offers content writing services?
Make a list of services you’re interested in. Do a quick search online for Houston digital marketing agencies. Visit their websites and check out what they offer.
Next, research each company. Read customer reviews and testimonials. Look on Google Places, Yelp, and business directories.
Look for agencies with a track record of success. Try to find out what brands or companies they have promoted in the past. In general, this information will show up on their website.
Digital marketing costs vary from one agency to the next. Also, you need to consider the pricing model.
According to Entrepreneur, U.S. based agencies charge per hour. European companies charge per project or offer monthly retainers.
In 2017, the average cost of marketing for small businesses was $400 a month. Small companies spend about 46 percent of their marketing budget on digital campaigns.
Research the average costs in your area and decide how much you’re willing to spend. Consider your type of business and your annual revenue. Choose a digital marketing plan accordingly.
Houston digital marketing agencies can specialize in different industries.
Some have worked extensively with B2B customers. Some provide services for B2C companies. Others are knowledgeable in specific niches, such as healthcare or finances.
Before choosing one, ask to see examples of their work in your industry. If they have never worked with companies in your niche, move on and keep searching.
Questions to Ask
Prepare a list of questions for the agency you’re planning to hire. Their answers will give you a clear picture of what to expect.
Tackle the following aspects:
- Who are some of their previous clients?
- What’s their process for building links?
- How long does it take to get results?
- How are they planning to optimize your website?
- What tools are they using to measure the results?
- Do they charge by the project, by the week, or by the month?
- Can you have direct access to your website’s analytics account?
- Do they outsource copywriting or produce content in-house?
- What metrics are they going to track?
- Do they work with multiple PPC platforms?
- How are they going to promote your brand?
- How much of the work will be outsourced?
Steer clear of any agency that guarantees high search engine rankings. Also, watch out for red flags, such as poor communication or no track record.
Outsourcing digital marketing can make or break your business. Take the time to do in-depth research and look for agencies that know the ins-and-outs of your niche.
A digital marketing expert knows how to measure the results of your campaign. He will track the KPIs and tweak his strategy accordingly.
Moreover, he will give you a new perspective on how to grow your business and reach the target audience.
Your marketing team might not be aware of these facts. Digital market experts, on the other hand, are up-to-date with the latest trends. They will research, develop, and execute marketing strategies that work.
Have you ever worked with a digital marketing agency? What was your experience like? Share your story below!