Don’t let anyone fool you, Internet marketing for your local business in Houston, Texas is becoming increasingly more important. With more business comes more competition and being at the top of the search engine rankings is a sure fire way to bring in more customers.
Get the most out of your internet marketing efforts with our tips and improve your internet marketing strategy now.
Let Google Know You’re a Local Business
When it comes to local rankings, you want Google on your side. And that is why they have created Google My Business. This is when you have the opportunity to share what type of business you’re in, your location, phone number, hours, and all of those other important bits of information that people are looking for when they search for your services. This is one of the Internet marketing steps you should take first, if you haven’t already. Be sure you put your best photos and images out there because you want to have a professional impression on viewers.
This seems like a no-brainer but is regularly overlooked by quite a few businesses. You want your name, address, and phone number in the exact same location on all of your pages. And if you have more than one website, then make sure it is the same across all websites – even if you are just being mentioned on a different website keep everything exactly the same. Consistency is key.
Use Specific Keywords in your Landing Page
When you are building your internet marketing plan, you should have an idea about the specific keywords and phrases that people are searching for when they are looking for a local business like yours. You want to add these words in the text of your pages whenever you can, naturally. Mention your location often and keywords that have relevance to your business. Put this in your URL, your landing page body and its title and H1 tags.
Get the Links – The Right Links
The most important links you can get will be from other local business or people who have something to do with the industry you’re in. Beyond links, you’ll also want to get citations. These are a reference to your businesses NAP (name, address, phone number). Basically, when local businesses talk about you in a positive way online, this will move you on up in the local rankings, and that brings us to the next point.
Reviews and More Reviews
Don’t forget you need some reviews. Don’t let your internet marketing campaign fall short in this area. The key here is to get a lot of good reviews out there because this will make a difference in your site’s ranking. And while it can be tempting to call your uncle who lives ten hours away to review your website, that really won’t do you much good. You need positive, real, and local reviews from the people who have used your service. Be patient on this because it can take some time.
Hire a Professional
Now, we’ve only touched on some top tips for getting your business ranked locally, and as you can see it takes quite a bit of work. Not everyone has the time, ability or resources to implement everything that is required to improve your local rankings. But never fear, Improz is here. Our experienced, knowledgeable internet marketing team, based in Houston, Texas, take the guesswork out of local SEO. If your website needs to be rescued from the lower pages of the Google search results, give us a call. Improz has got your back. Contact us today to find out more about how we can get your local business rankings super-powered.