SEO – otherwise known as search engine optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search results. Essentially supplying the search engines (Google, Yahoo, Bing, etc.) with the information they want to see.
The Science Of SEO
(Search Engine Optimization)
With these major search engines in charge of what appears on your screen, it’s essential that you understand the algorithms behind their decision making. At IMPROZ, we not only have an understanding, but we use these complex algorithms to give your website the presence it deserves.
Here’s how it works:
Google (or your search engine of choice) goes out and gathers data on all the content currently on the internet. It then uses all that information to build an index. That index is then fed through an algorithm whose job is to match all that data with your entered query.
See, it’s not as complicated as you may have thought.
However, the task is then to ‘optimize’ certain components to get your content (or site) ranked in the search results.
Here are just a few of the mechanical elements that we are constantly measuring, testing, and changing:
- The words on site
- The meta titles & descriptions
- The inbound and outbound links
- The domain authority and ‘page rank’ of each page
- Optimizing The Meta Titles & Description
- The Inbound and Outbound Links
- Optimizing The Content of the Links
- The Domain Authority and Page Rank of each Page
We use sophisticated SEO tools that help us measure for results once these elements are implemented, so we can understand what specific changes need to be addressed.
The Art Of SEO
In conjunction with the technical side of SEO, there must also be a level of appeal. Your site must not only produce results but be able to attract attention.
At IMPROZ, we like to add some charisma to our work. Providing you with a stunning design, that not only gives provides clients with an enjoyable experience, but ALSO yields results. What could be a better combination?
As you can see on the graph– how important it is to integrate creativity into your technical SEO practices.
- Tech Only
Words, words, words.
They have the power to turn your site into a powerhouse. With the right content marketing strategy, of course. We offer optimized content that will educate and engage with your audience.
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