IMPROZ is a SEO Company in Houston, Texas that’s skilled in the art and science of improving website positions for companies using search engine optimization. The Internet has evolved, therefore the skills it takes to excel at SEO has changed significantly. Let us explain to you our logic to this.
The Science of SEO (Search Engine Optimization)
The major search engines are Google, Youtube, and Bing. These search engines are responsible for putting the rules in place that determine which websites get the better positions. They use complex algorithms to determine these results. A professional SEO company in Houston will understand these algorithms-without trying to manipulate them-and apply them to a company’s website appropriately. These components are the mechanical elements that we are constantly measuring, testing and changing:
- Optimizing The words on site
- Optimizing The Meta Titles & Description
- The Inbound and Outbound Links
- Optimizing The Content of the Links
- The Domain Authority and Page Rank of each Page