An SEO Company That Delivers First-Page Results
With all these major search engines in charge of what appears on your screen, it’s essential that you understand the algorithms behind their decision making. At IMPROZ, we not only have an understanding, but we use these complex algorithms to give your webiste the presence it deserves.
The Science of SEO
(Search Engine Optimization)
SEO – otherwise known as search engine optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search results. Essentially supplying the search engines (Google, Yahoo, Bing, etc.) with the information they want to see.
Here’s how it works:
The search engines goes out and gather data on all the content currently circulating the internet. It then uses all that information to build an index. That index is then fed through an algorithm whose job is to match all that data with your entered query.
See, it’s not as complicated as you may have thought.
However, the task is then to ‘optimize’ certain components to get your content (or site) ranked in the search results.
Here are just a few of the mechanical elements that we are constantly measuring, testing, and changing:
- The words on site
- Inbound Links
- Outbound links
- Internal Linking
- The domain authority
- Optimizing The Meta Titles & Description
- Optimizing The Anchor Text of the Links
- Website Speed
- Technical SEO
- Website Structure
- Mobile Optimization
- Server Optimization
We are an SEO company that helps you measure your results once these elements are implemented, so we can understand what specific changes need to be addressed.
The Art Of SEO
In conjunction with the technical side of SEO, there must also be a level of appeal. Your site must not only produce results but be able to attract attention.
At IMPROZ, we like to add some charisma to our work. Providing you with a stunning design, that not only gives provides clients with an enjoyable experience, but ALSO yields results. What could be a better combination?
As you can see on the graph: the importance of integrating creativity into your technical SEO practices.
Words, words, words.
They have the power to turn your site into a powerhouse. With the right SEO company, of course. We offer optimized content that will educate and engage with your audience.
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