Target Recruit Case Study

Introduction

Target Recruit is a global provider of enterprise software for staffing and recruiting firms, with a powerful platform built on Salesforce. With offices in both Houston, TX, and the UK, their business required a dynamic website that would serve multiple geographic locations effectively while addressing the specific needs of their users in different regions. IMPROZ Marketing was tasked with designing and developing their website twice over the years to keep pace with their evolving needs.

Challenges

Target Recruit faced several unique challenges:

• MultiLocation Needs:
  The company needed website versions that would cater to both its US and UK offices, with tailored content and messaging for each region.
• Complex Sales Processes:
  Their product is highly specialized, and the sales cycle involves multiple stages, requiring the website to support complex customer journeys.
• Enterprise Software Focus:
  The website had to clearly communicate the capabilities of the Salesforce-built product while appealing to both technical and non-technical stakeholders at staffing and recruiting firms.

Solutions
IMPROZ Marketing approached these challenges with a comprehensive strategy:

1. MultiLocation Optimization:
   We designed a website with two versions, each customized for their regions (US and UK). This allowed for targeted content, messaging, and support that met the specific needs of each market.
2. Sales Funnel Integration:
   Given the complexity of their sales process, we implemented features that guided users through the different stages of the buyer’s journey. This included product demos, detailed feature breakdowns, and case studies to illustrate the software’s success.
3. Scalable Enterprise Design:
   The website’s design emphasized the scalability of their Salesforce-based product, highlighting key features like automation, reporting, and integrations that are essential to recruiting and staffing firms.
4. Ongoing Iteration:
   As Target Recruit evolved, so did their website. We worked with them on multiple occasions to refine the design, enhance user experience, and ensure the website continued to reflect the company’s growth and global presence.

Results

The newly designed website provided several tangible benefits:

• Improved Regional Targeting:
  By having separate versions for the US and UK, Target Recruit was able to offer more relevant content to users in each market, resulting in better user engagement and more qualified leads.
• Enhanced Sales Support:
  The optimized sales funnel helped streamline the customer journey, making it easier for potential clients to explore the software and make informed decisions.
• Scalable Platform:
  The website became an essential tool for communicating the flexibility and power of Target Recruit’s software, helping the company establish credibility and attract enterprise-level clients.

Conclusion

Through thoughtful design and strategic planning, IMPROZ Marketing helped Target Recruit overcome the complexities of managing a global website and supporting its multifaceted sales process. As a result, Target Recruit’s website has been a valuable asset in driving new business in the US and the UK.