We are often contacted by companies that already have a website, but it’s not bringing any real value or doing what they had hoped for. There are many reasons for this, but more often than not it is because there were no benchmarks or conversion goals established when strategizing and planning for the site.
When we meet prospective clients that have these issues, we ask them why do they have a site – what had they envisioned or hoped. That may sound funny, but many times the response is that their competitors have sites or that they were under the impression that just having a site would bring in business. First, never just follow the heard and second, having a website without analytics and conversion goals usually insures its failure. No matter how beautiful a website may be, if it is not designed to with conversions, it is nothing more than a digital billboard in the online world – a world with more than a billion website. http://www.internetlivestats.com/total-number-of-websites/
Web conversion is simply the action of converting a website visitor into a paying customer. It is an important indicator of a company’s online success. But there are more conversions than just getting a sale. Depending on your business, industry, products or services the sales life cycle can be much longer. Nevertheless, there are conversion strategies and goals that will help move the visitor to a prospective buyer.
Below are some techniques to improve your conversion rate.
Improve Web Conversion On Landing Pages
Inserting a CTA prompts the reader to take action and this is what your online business success is dependent on. CTAs must stand out and not blend in with all the content on the landing page. Successful CTAs often use different color contrasts, fonts, images for the CTA placement or utilize directional cues to point to the CTA.
Use these tips to design and create a winning landing page and see the difference in your web conversion rate. If you need any assistance with improving your landing page conversions and CTAs, call us at 713-840-6070.