Case Study: CLA Concrete Launching a New Business with Website & Google Ads

Client Overview:

CLA Concrete is a startup company founded by an experienced contractor who had worked for many years under other companies. The owner decided to leap of faith and start his own business. To establish a professional online presence and begin marketing effectively, CLA Concrete approached IMPROZ for help with branding, website development, and launching Google Ads campaigns to drive initial business.

The Challenge:

As a new business in the competitive construction industry, CLA Concrete faced several challenges:

• Building a Credible Online Presence:
  Since they were newly established, they needed to build a brand from the ground up that inspired trust and professionalism.
• Attracting New Business:
  As a startup, they had no prior clients to leverage for word-of-mouth referrals, so generating leads through digital marketing was critical for their early success.
• Limited Budget:
  As a new company, they needed to see results quickly without exhausting their budget on ineffective marketing strategies.

Our Solution:

To help CLA Concrete kickstart its business, we implemented a comprehensive strategy focusing on brand creation, website development, and targeted digital advertising:

• Website Development:
  We built a clean, professional, and user-friendly website showcasing CLA Concrete’s services and expertise. The site was optimized for SEO to ensure that local customers searching for concrete contractors could easily find them online.
• Google Ads Campaigns:
  To generate immediate leads, we launched targeted Google Ads campaigns focused on their specific services and local service areas. The campaign was designed to be cost-effective while still driving high-quality traffic to the website.
• Local SEO:
  We incorporated local SEO strategies to help them rank higher in local search results, ensuring their business was visible to potential customers in the area looking for concrete services.

The Results:

The results of the branding, website, and Google Ads campaigns were immediate and impactful:

• Quick Lead Generation:
  Within a short time of launching the Google Ads campaigns, CLA Concrete started receiving inquiries for its services, giving it the boost it needed to get its business off the ground.
• Online Visibility:
  The website helped establish a credible online presence for the company, making it more competitive in its industry. Local SEO efforts also improved its rankings in search engines.
• CostEffective Marketing:
  The targeted Google Ads strategy ensured they were getting the most value out of their advertising budget, reaching the right audience while keeping costs manageable.

Conclusion:

By partnering with IMPROZ, CLA Concrete transitioned from a contractor working under other companies to a thriving, independent business with its own clientele. Through a combination of a well-designed website, targeted Google Ads, and local SEO, CLA Concrete quickly gained traction and began building its brand in the local construction industry.