Are you frustrated by the fact that your website just isn’t getting you the number of clicks — let alone the conversions — you wanted? Do you feel like your website is doing more to hurt your brand’s reputation than to help it?
Are you just completely lost when it comes to how to develop a purposeful digital content strategy? If so, there’s no time like right now than to start making a change for the better. But why do website content strategies even matter, and what specific benefits do they offer?
We’re so glad you asked.
Read on to learn why taking the time to invest in developing website content strategies now can make all the difference for your brand in the near future. Then, learn where you can go to get the very best in digital marketing.
1. You’ll Tap into Local Markets
Think a localized digital content strategy won’t really make a difference in your overall sales figures? Think again. In fact, about half of all local searches typed into a mobile device lead to an in-store visit from the searcher — that very same day. By developing local website content strategies, you’ll get your blog posts, social media updates, and even static web content in front of the people who are most likely to do business with you, because they live or work nearby.
While using location-based keywords are an important part of any local SEO plan, it goes much deeper than that. These days, you need to optimize for local voice search, make sure that your business has plenty of online reviews and testimonials, and even make online connections with the websites and blogs of other local companies. Professional marketing services will help you to create a foolproof localized marketing strategy that’s always two steps ahead of the competition.
2. You’ll Increase your Brand Recognition
When you take the time to develop website content strategies, you’re not just working to increase your conversion rate or bring in more visitors from a variety of different places. You’re also increasing the overall number of people who recognize your brand. The more people you’re able to get your website, social media pages, marketing videos, and more out in front of, the more authority your brand will enjoy in your industry. People want to work with the major players in a field. Your digital content strategy can ensure that, when people think of the services or goods you provide, they want to go to you first.
Brand recognition is also a major part of why consistency is so essential when it comes to everything from your blog content strategy to your social media profile pictures. Always make sure your contact information is the same on each of your web presences, that the voice you’re writing in meshes well with past content, and even that the photos you use are consistent with your overall branding strategy.
3. Your Site will Rank Higher
Over 3/4 of Internet users never both to check past the first page of search engine results. Developing an up-to-date and seriously innovative digital content strategy will help your website to have a better chance of ranking higher in search engine results. Of course, as you’ve likely already guessed, the algorithm that Google uses to determine your search engine rankings changes rapidly. In fact, just this year, Google has switched to a mobile-first indexing strategy.
This means that how your website content strategies work on those using mobile devices is now more important than your desktop site alone. The takeaway here? It’s not enough to create an engaging website that loads quickly, has great content, and includes inbound and outbound links. You need to stay on top of the sudden trends and changes that impact the overall process of creating a content marketing strategy.
4. You’ll get Valuable Data
Developing a superior digital marketing strategy doesn’t just help your website to rank higher in search engine results or improve the quality of the websites that link to your content in their own posts. It actively helps you to learn more information about your target market — and who the people actually visiting your website and buying your products/services actually are.
Remember that every time you send out a campaign email, create a new blog post, or just check the data on your website, you’re provided with a new set of visitor analytics. The same goes for your social media accounts. You can learn more about your target market than you ever thought possible. This information ranges from details like the busiest time of the day on your website to your most popular blog posts. This means that you can create content in the future that you know, based on past evidence and website data, will be the most likely to be effective.
Need Professional Help with your Digital Content Strategy?
We hope that this post has helped you to better understand why creating a digital content strategy is such an essential part of your business. Of course, the number one reason to focus on creating a content strategy is that the majority of your competitors are already doing it!
This means that, not only do you want to avoid getting left behind and losing business, you also want to work with professionals who will create content and marketing tactics that are markedly different than those your competition is using. That’s where we come in. Spend some time on our website to learn more about what sets our services apart. When you’re ready to see the results you’ve always dreamed out, reach out to us to schedule a consultation.